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The ACR Industry needs a 'Fred' Award

It is around twenty years ago that Mark Sanborn, a professional speaker, trainer and author on leadership and customer services met Fred his postman. Mark had just moved into his new home in Denver when Fred knocked on his door, introduced himself and welcomed him to the neighbourhood. He also asked Mark about himself and how he wanted his mail handled while he was away. 

Mark was astonished. This was not the service he had come to expect from a postman. He was truly pleasantly surprised and delighted by Fred's approach and manner.

Mark became interested and asked Fred more about his job and how he approached it. Fred's answers inspired him to develop motivational seminars and a bestselling book (The Fred Factor) promoting Fred's attitude and approach to life.
In a nutshell, the Fred philosophy is to realise and practise that everyone can make a difference; success is built on good relationships; you must continually create value for others and it doesn't have to cost anything; you can reinvent yourself whenever you want.

In the past few months I have had the pleasure to meet two 'Fred's from the ACR industry. The first was a service engineer who I bumped into by chance when I walked into a client's refrigeration plant room on a site in Birmingham. The young engineer was knowledgeable, enthusiastic, helpful and a pleasure to speak to. The second was a food factory engineer who managed the refrigeration plant along with all the other services required in a modern food production environment. Although not a specialist refrigeration engineer, he went out of his way to provide the information I required and to answer all my questions and more.

Both of these engineers embodied excellent customer service qualities described in the 'Fred Factor'.

We should never forget that although highly technical by nature, the ACR industry is a still a service industry with customer service excellence being a key to business success. If you think that is a cliché, imagine how long a company can survive that ignores this in the competitive market place we find ourselves in today. Customers do have a choice and they will go to where they perceive they most consistently get what pleases and impresses them.

The 'Fred' philosophy is built on timeless values like personal responsibility, authentic relationships, and respect for others. It is in essence, a mind-set that looks for and seizes opportunities to turn the ordinary into the extraordinary.
The ACR industry has individuals who go beyond the ordinary and create extraordinary experiences for their clients. These are not only service engineers; they are from all business fields, from sales through to administrators. Their attitude to customer service should be recognised by this industry in the same way as technical excellence is. Normal is overrated and has never been a term that should be applied to our industry. We should have a 'Fred' Award, although I am sure that we can give it a more appropriate name from one of the many fine examples from our own industry.

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Posted by Steve Gill 15 April 2013 23:21:00 Categories: Fresh Talk

Comments

Daphne
21 December 2015 00:01:05

No matter what you are selling be it a product or a service, customers are both judge and jury when it comes to deciding whether or not a company succeeds.  Exceptional customer will not save a sinking company, but it sure can make a successful one more successful.  

On a personal note.  I don't enjoy where I work now but I still do my best for my customers and they appreciate it I think.  The customers are the only reason I get up in the morning.

 

Rob Ochs
20 December 2015 23:50:46


This is beyond philosophy. Both Steve Gill and ACR News' Lynn Sencicle deserve our applause for making it possible to celebrate the winners and finalists in this way. Nothing starts until someone does something. Both did just that. #iconic

Still undecided who to vote for this year. So many good finalists

Khalid Hafeez
20 December 2015 23:22:46

Engaging, no-nonsense, and full of sound advice. Outshines the crowd.  A very readable ACR industry specific #iconicblog  no other like it

Althea
20 December 2015 23:16:03

"a mind-set that looks for and seizes opportunities to turn the ordinary into the extraordinary"

You can't get more ordinary than a blog about ACR matters, but somehow this has been turned into something extraordinary.  Then ACR News took the idea and created an extraordinary Award.  The result: two extraordinary winners (Disa and Laurence) and an extraordinary list of finalists this year.  What is more, and extraordinary number of people have voted this year. Over 700 so far and still a long way to go.  It could top the 1000 imagine that?

I have yet to vote but wanted to say here and now just how #iconic this blog truly is.

"Normal is overrated and has never been a term that should be applied to our industry."  there is nothing ordinary about winning this extraordinary Award.  Truly awesome

Mudassar Cheema MBA
20 December 2015 22:54:09

#iconic Praise the effort, encourage the attitude. Not enough of that in the ACR industry.

Tuhin Shariful Haque
20 December 2015 22:47:14

Better to be modest like Fred than seek Award.  A quality shown by the engineers in the blog was modesty. They went about their job quietly but effectively.  I just wonder if that is a quality that the finalists have, and the previous winners also?  I believe that they may well have as they didn't nominate themselves.

Mark McCrum
20 December 2015 22:38:22

#iconic blog, yes for sure. But some of the comments leave me twisting and turning.

Take the comment left by Naomi for example. Top management look at result, not our effort, so Naomi is correct from that point of view.

But the Fred story around which this blog is based is viewed from the customer perspective.  So it takes the view that as long as the general service is that same, it is the extra customer service that differentiates it.  In the case of Fred and the post, the post could be delivered without problem by any postman but Fred stood out because he went the extra mile to improve the service to the customer.  There was no noticeable benefit to the post office or to Fred himself. 

So, I think it comes down to attitude. I liked Cheryl's comment.  Something just can't be measured by the company.  Some people are slick with their speech and smooth with their behaviour, but there is something genuine about good customer service that makes us know it when we experience it. It is not all  about flashing lights, fancy brochures,  sharp suits, and company mission statements.

This blog recognises that. This is an award for the Cheryl's of this world.  People with the attitude, who put the effort in to make a difference to their customers. That is what makes this blog so different from the usual industry stuff selling the corporate machine. It is about individuals.  That is what makes it #iconic

By the way I have voted for an individual. I wont say which one.  I share Tony Davis' concern about the inclusion of the departments this time, but hey, the individual I have voted for can still win so there.

 

 

 

 

Naomi
20 December 2015 21:10:30

#iconicblog yes, but some of the comments less so.  We must separate attitude from accomplishment and effort.  Support effort but reward accomplishment. The Award must be for those that achieve outstanding customer service, not that that just try to have it or think they do

Surprised to see someone from Canada reading this. And Paul, yes you are reading the right blog.

Duke
20 December 2015 18:47:01

Greetings from Ontario, Canada.  Not sure that I would call this blog iconic in itself but when taken as a whole with all the comments it certainly can be a source of inspiration.  Great to showcase that the ACR industry does reward individual effort AND prides itself on customer service quality. 

I will share with others in the industry here as I think it makes for a great read

Duke

Paul
20 December 2015 18:13:33

I was told that this blog was the idea behind the ACR News Customer Service Award for Frontline Staff but I can't find any reference to the ACRN Award anywhere in it.   I haven't read all the comments but I assume I am in the right place reading the right blog am i?

I only heard of the ACRN Customer Service Award last week so it could be that I have missed the obvious somewhere.

Sophie
20 December 2015 12:07:23

Just got to say that I love the comment left by Cheryl. So honest and truthful it hurts. Attitude is everything. If this blog and award touches people like Cheryl and prompts her to leave a comment then we all have hope. We can make a difference. Love it. #iconicblog

Amy
20 December 2015 00:04:59

#iconic Excellent! out of the box. Original thought.  Agree with Cheryl its all about attitude

Cheryl
19 December 2015 17:39:29

Exactly, attitude is what makes the most cause some persons accomplish something in just a blick of an eye or say something as easy as eating a pie maybe because of their circumstances and or talents etc. While for some it is really effort, discipline and attitude and a lot that made them accomplish what they have accomplished.   I do my best each day to keep the customers happy. No one sees that except them and me. I am not brilliant or gifted but I try hard to do what I think is right for the customer. Now I feel that someone else notices me Thank you. #iconicblog

 

L from Integral
19 December 2015 17:18:17

Excellent blog. Life changing advice if one makes the effort to take it to heart. The Award is life changing too.   I can only imagine how it feels for otherwise ordinary individuals in this industry to get a shot at such a prestigious award.   Great blog. Great award. Great ACR News! #iconicblog

Jan
19 December 2015 17:13:12

Don't want to mention any names but all too often for my liking this industry is guilty of being trapped into celebrating the achievements of companies whilst forgetting, or dare I say ignoring the hard work and sincere efforts of those helping to achieve that success.  This blog is astonishing because it breaks the mould. #iconic

Jeff
19 December 2015 17:09:18

Amazed by the simple logic behind this blog. So simple, yet so wonderfully effective.  Spot on. #iconic

Smithy
19 December 2015 17:07:04

#iconic Feedback, praise and encouragement are key when leading a team.  But some individuals excel no matter what. Fred the postman is a great example of doing what matter no matter who is watching.   This award is inspirational. Thank you ACR News

John W
19 December 2015 17:03:54

#iconic there are many bosses all over who should read this fine blog.  When one ignores all the hard work put into customer service  that boss undermines morale.  Great to see encouragement for those who go above and beyond.  Very well written

Pete
19 December 2015 17:00:10

Great post.  Got to know about this blog over a year ago.  Essential reading.  Pity it stopped. #iconic 

Martin
19 December 2015 16:57:40

Wonderful and insightful. #iconicblog

Lisa Richards
19 December 2015 16:27:12

I am not the right person to comment because I haven't read any other ACR industry blogs.  I have tried to on a couple of occasions but to be honest I found them dull.  So I can't compare this blog with others but I did manage to read this through to the end. It was very good I have to say and worth the effort.

I have worked in the industry for 5 years and enjoy my work but I don't live and breathe FGas like some I could mention. But I do care about this industry and those I work with and come in contact with.  Like someone else said there is little interest in the awards generally because they mean nothing to use. It is an excuse for the bosses to go for another night out.   This award is so different.  It is for individuals and is voted for by individuals.  It was the idea of an individual without any other motive than to point the spotlight on those that deserve it and never get it another way. 

I read that Lynn Sencicle played a large part in getting this award launched so full credit to her too.   I read that 700 people have voted this time so far. That is amazing.   To be judged by 700 industry people is awesome.  Truly #iconicblog

Greg
19 December 2015 16:04:33

#iconic  Voted two weeks ago.Never heard of this blog before.Best kept secret in ACR industry.Having read it now. It goes straight to cult status #iconicblog

Sarah Westwood
19 December 2015 15:51:20

#iconic  most of us don't really follow the awards but this one is different.  It is the only award that engages with individuals. Too many 'experts' have their heads in the clouds. Thank heavens Steve Gill doesn't.  #iconicblog Well done to ACR News and Lynn for making this happen.

Simon
19 December 2015 15:38:38

I couldn't agree more.  Too many people in the ACR industry are overlooked. An award for the 'Freds'  will go along why towards addressing that.  #iconic

Ricky
19 December 2015 15:30:35

#iconic I should say so

Terry
19 December 2015 15:22:12

#iconic  Absolutely.  Not enough importance given to customer service in fridge industry.  All I ever hear about is F-Gas or skills shortage.  No where near enough attention given to those that actually work in the industry right now who do their best every day.  It is said 'where would be be without customers'  It should also be said, 'where would we be without those that deal direct with the customers.'    #iconicblog

Andy Smith
19 December 2015 15:12:46

Just voted for Andrea Burton.  She is the best. No more to say

Chris
19 December 2015 15:07:04

I only heard of this award this year.  I didn't know its history. Great to see an award for tradecounter staff.  They keep this industry moving.   I have heard some moan about the change this year to include departments against individuals.  To be honest, I don't give that a second thought.  Having seen the excitement and enthusiasm this is generating amongst the ordininary van guys that visit is amazing. They actually can vote and take an interest in an industry award.  Before this award, most where like me, and didn't pay much attention to the awards as it was for bosses only.    I voted last week but only found out about this blog this morning.  I didn't know it even existed or was the start of the award.  I was told that it was iconic and must admit that I laughed when I heard that. But having read a few of the comments.  I can see that it has touched all sectors of many in this industry.  Not many people can say they have done that. So yes, iconic is a fair description.   Mince pies to Steve Gill for that!

Stephen Farley
19 December 2015 13:37:20

#iconic  One blog that leads them all.   Whoever said this blog was ordinary is mistaken.  They should try reading some of the other industry blogs. They may be better written, and have expert content; they may even be humorous or better presented But,  in terms of sheer enlightened thought, this one surely has to be the bees knees. 

Several years down the line and it is still refreshing to read.   Nothing ordinary about this.  #iconic is the right term.

13 December 2015 19:39:44

Interestingly, we have so far had just over 700 votes, which is fantastic and almost as many in one week as we had over six weeks last year. 

In all honesty I have had concerns over the past two years in terms of methodology - for example, would big companies overshadow small companies? Is it fair for some to use social media to campaign, when others don't?

I can safely say that at time of writing, there have not been any patterns in voting that would indicate any unfairness due to any concerns we've had so far. Having said that, I do acknowledge that there's plenty of time for that to change! However it turns out though, I shall comment further after 17 Feb.

In any case, it is comments and concerns such as Tony's that confirm just how much passion people have this award, and that never ceases to amaze me.

Tony Davies
13 December 2015 19:14:57

I just read this blog again to remind myself what it said. It is sometime since I read it and wanted to know if it mentioned departments or individuals for the award. 

As I thought, it only referred to individuals receiving a Fred Award.  This year's ACR News Customer Service Award is open to both individuals and departments.  I actually think that expanding the award's scope is a good idea, but I am unhappy that is open to both in the same category.  Surely this should be two categories.

If Steve Gill is reading this, I wonder if he would like to comment? Steve, what do you think about this change?

Tony

 

Ann-Christin
06 December 2015 18:22:59

I just read this blog and thought 'what a good idea'. Then I find out that the award started a couple of years back and that voting has started for the next winner. How exciting!   This is a fantastic idea and I am really very happy to be able to vote for the next winner.

I must say that all the finalists sound like winners to me. Pity there can be only one. 

Good luck to all. 

Bergeron
17 November 2015 16:42:15

I should start by saying that I am not from the ACR industry, but having read this blog I am not sure that that overly matters.   I found this quite by chance after doing a google search for Steve Gill and renewables.  I know of Steve more for his work in energy efficiency and renewable energy than I do  air-conditioning and refrigeration.

The reason for leaving a comment is that I was impressed by Steve's words and his call to arms.  I don't think the industry particularly matters in that respect.  I would agree with him that the ACR is not well known for its customer service. But that is something to be put right.  I also agree that that we can all makes difference if we chose to.

Finally I just want to say what a wonderful idea it is to raise the profile of individuals in this way.   Full marks. An excellent read. I am glad I followed that link.

Jim Birch
14 November 2015 10:15:43

Steve, nice to meet you at the Scottish Dinner this week. It was a pleasure

Loved this blog. Such a strong and effective message. 

Hope to read more from you very soon as you promised

Jim

Sue
09 November 2015 17:12:19

I don't know if Fred smiled, but I find that if one smiles, the other smiles back. Even when talking on the telephone, if I smile, I find that my voice changes which is detected by the other person.  Obviously, a smile is not all there is to providing good customer service, but I find that a smile is a good starting point :-)

Robert
06 November 2015 12:59:33

If the judging is from a customer perspective this is a great idea.  If the entrants colleagues and company vote, what is the point?

John B
05 November 2015 10:39:12

Right on! The customer is the most important part of our industry even though most of us think the opposite. They are not dependent upon us, we are dependent on them.  They are not an interruption to our work, not an inconvenience, they are the purpose for our work. They are not outsiders to our industry or our business. Without them I would not have a job. We are not doing him a favour by working for them, they are doing us a favour by giving us the opportunity.

The winners of the ACR News Customer Service Award understand this.  Great to finally see some recognition for these stars of our industry. The true unsung heroes.  Well said Steve, and top marks to Lynn and ACR News

Paul
04 November 2015 14:34:58

Inspiring, accurate, and evocative.

The blog introduces us to the wonderful story of Fred the post man, then seduces the reader into recognising the Fred's of our own industry, and inviting us to celebrate their individual stories  and ultimately their successes. 

The Awards enable characters from the ACR industry do the talking, giving then a voice and over due recognistion.

The most honest award this industry has. Well done to all involved.

Steve Terry
04 November 2015 14:08:04

A good read with an important message.  I was pleased to see this Award  was adopted by the HVR Awards this time around too. The success of the ACR News award tells me that the idea was sound, and the execution of the Award by ACRN was spot on.   Not sure if anyone at HVR  knew about this blog though as it wasn't mentioned.

Not surprised that it is still receiving comments. It has been so widely circulated, and continues to be so.

I would like to echo the comments of others that would like to read more from Steve

 

Samukelesiwe Siwee
03 November 2015 03:12:47

As Benjamin Franklin put it: "Well done is better than well said"

The blog author is himself an international customer service award winner. His award win in Las Vegas last year was one of the most inspiring ACR industry wins I have ever heard of.

The ACR News Customer Service Awards is for those individuals that actually provide exceptional customer rather than for companies that claim to provide it, or that have it it as a mission statement.

I have wondered myself what makes this blog so special.  Good as it is, it is not the best quality writing. It is not the best blog ever, and to claim that it is detracts from its true quality. But, it is truly exceptional, perhaps ever remarkable, in that it is a voice for those that work within the ACR industry.  A real gem.

I must say congratulations to the previous winners of the ACR News Customer Service Award.  For me, you are the stars of this industry.   Thank you Steve, and ACR News for bringing them to our attention.

Samukelesiwe Siwee from Singapore

Dez
31 October 2015 19:01:26

Can't believe I have just read a ACR blog on a Saturday evening, let alone I am now leaving a comment. Two things I wouldn't normally do. In fact have never done previously

Why am I doing both now?  Because saw a tweet about it and decided to read it together with many of the comments, although not all of them.

First observation, it is much shorter than I expected having heard about it. Some may say it is short and sweet but I think it could have been improved by being longer and providing more details and guidance

Second observation, the format looks dated now. A modern blog has been layout and at least one photo. There are no sub-headings, and nothing to catch the eye.  I assume that if it had been posted now, it would be formatted much better

Actual content and style: both first class. With the target audience that it has, I would even go so far as to say this is in a class of its own.  It is reads as through written by an industry person for the industry. It is not written by a journalist or an industry outsider

I really liked this and that is why I am leaving a comment.  I feel strongly enough that the important message that the blog contains does make this blog iconic.  700 commentators must also feel strongly enough too as they also made the time to comment

Inspirational. The blog directly lead to Lynn and ACR News starting the Customer Service Award.  If nothing else. It does show that one can make a difference. I am sure that the two previous winners and finalists will agree. I assume that they know how the award was started and have read this blog

Disappointment. What has happened to Steve's blog? I read his two later posts, both good, and I read his earlier ones too. Some of those are really very good too. So what has happened?  My biggest disappointment this evening after reading this is that it takes me nowhere else. I would like to read more about Customer Service, or some of Steve's other thoughts but even after searching the net, the only activity I could find is the poster campaign, and even that doesn't contain any quotes from Steve.  I assume that there is a reason for this, but it is a huge disappointment. Knowing this is over two years old and that there doesn't appear to be any more coming is a huge disappointment. It sort of leaves me hanging.

Same with Graeme Fox's blogs too

Summary: a timeless classic blog. Truly inspirational.  Left me wanting to learn more about customer service

 

Charlene Xi
31 October 2015 11:55:15

Inspirational! I have found my industry role model :-)

Tony Davies
30 October 2015 17:15:11

This blog is so smart, it won't ever collect dust. 

Congratulations to Steve Gill and to ACR News on producing a remarkable blog that is still be read and commented on 2.5 years after first being posted

Iconic is correct.  Well said Lynn

Stan
30 October 2015 16:39:08

Achieving consistent high quality customer service and care is very difficult.  I must applaud anyone who gets an award for it. 

Susan Johnston
29 October 2015 01:04:20

Interesting.  A couple of days ago I read this blog for the first time and in all honesty couldn't see what the fuss was about.  After sleeping on it, I shared it with a colleague, and also found myself talking to others about it.  I have since shared it with around a dozen people. I have found that they have shared it too.

It is extraordinary in that the message doesn't hit one in the face. I wasn't blown away by the language or the style. And yet, I found myself thinking about it. I found myself wanting to discuss it with others. I found myself comparing my own and others customer service, both what we give and what we receive.  In fact, I have found myself wondering about this industry and customer service.

Strange, because I still couldn't hold it up to anyone as a remarkable read and yet, there can be no doubt in mind now that it is.

It is too easy to dismiss it if we build it up too high. It is also impossible to dismiss as just another blog post.

I will keep quietly sharing it. I will keep thinking about it.

It is possibly the most influential piece of writing I have ever read for the HVACR industry. 

I don't know Steve Gill or what he does so possibly he does lots of things, but even if he has done nothing else, he will have made his mark in this industry.  No mean feat.

 

Jane
28 October 2015 13:53:40

I am new to the industry and currently only working part-time following the birth of my first child

I heard of this blog when I was given a copy of the Fred Factor book by one of my bosses. I couldn't agree more with those people that have left comments saying that this blog opened many people's eyes.  It made them think about what they do and how they do it

My boss told me to read this blog 'it is a legend'. So perhaps iconic is another way of saying that.

Someone made the point that customer service is not widely trained in this industry. Coming from outside, I must agree with them.  At our company we claim to strive to offer the best customer service, but actually no one knows exactly what means or looks like. But we all do our best. I liked the last comment about team engagement, That is especially true when most customer facing staff are not office based. We cannot watch them all the time, so rely on them 'wanting' to please the customer

Sorry, a few rambling thoughts but I did enjoy the blog and would recommend it to others. 

 

Sylvia
28 October 2015 09:49:06

This is a great blog

In reply to John Taylor's comment, I would say that it doesn't matter how well trained  other wise in customer service the team are, the most important aspect of all of this is making sure that our team are engaged.  I see too many employees that are simply switched off. They drift through their work day just doing what they have to and no more.

If one can first the team, even a lack of any training still goes a long way 

Steven Moore
28 October 2015 08:37:31

I can't honestly say that this is the best blog that I have ever read, but something about it sticks, so perhaps, in a way it actually is.  It gets its message across so simply that I was thinking about it hours after I read it.

I laughed when I read that some have described it as iconic. But again, upon reflection, perhaps it is that also. I can't say exactly why, but this is very very good

For what it is worth, I thought Steve Gill's poster campaign from a couple of years ago was way better than this, or anything else for that matter. That truly did stand out as the best.

It appears that many 'congratulations' are in order, to the blog author, to ACR News, to the editor, and to the winners of the awards so far, and to those still to come.   So, good on you all. Well done you.

Steven

Stuart
27 October 2015 10:09:01

This is an excellent blog which has stimulated an important debate.  Well-written, concise, and pitched at just the right level, it has rightly become a favourite of the ACR Industry.

If it is not too late, may I take this opportunity to wish Disa and Laurence congratulations. Both wonderful winners of the ACR News Customer Service Award which was born from this blog.  Brillient!

Robert
27 October 2015 10:01:51

This peerless blog post is truly iconic. If you have read any of Steve's other posts you will know that he challenges outmoded assumptions in a gentle, eminently commonsensical manner. 

It is a  master class in subtle industry leadership

But what makes it truly special, is that it offers a practical way to improve our industry and the standing of those working within it.   The ACR News Customer Service Award is the only award I can think of that is open to the whole industry.  Now is that wonderful

Thank you Lynn for reminding us of this blog, although judging by the number of comments it seems that it doesn't really require any reminders of its existence.

John Taylor
27 October 2015 08:47:47

Is customer service so important to this industry? I would guess that very few, if any, frontline staff have little or no training at all on how to improve customer service.  Some, may have received some guidance, or on-the-job coaching from other members of staff.

Now compare that with the training that goes on in other areas of related industry business.  See what  I mean?

Providing excellent customer service is down to the individual.  Does that sound like a service industry that places value on providing the best customer service? I think not

A good blog, very thought provoking as the numerous comments show.  But this industry is kidding itself. There are some good examples as the fine winners of the ACR News Customer Service Award prove. But they are individual efforts.  The ACR industry as a whole doesn't warrant a pat-on-the-back for the quality of its customer service, no, it deserves a slap-in-the-face, because by and large it is poor.

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