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The ACR Industry needs a 'Fred' Award

It is around twenty years ago that Mark Sanborn, a professional speaker, trainer and author on leadership and customer services met Fred his postman. Mark had just moved into his new home in Denver when Fred knocked on his door, introduced himself and welcomed him to the neighbourhood. He also asked Mark about himself and how he wanted his mail handled while he was away. 

Mark was astonished. This was not the service he had come to expect from a postman. He was truly pleasantly surprised and delighted by Fred's approach and manner.

Mark became interested and asked Fred more about his job and how he approached it. Fred's answers inspired him to develop motivational seminars and a bestselling book (The Fred Factor) promoting Fred's attitude and approach to life.
In a nutshell, the Fred philosophy is to realise and practise that everyone can make a difference; success is built on good relationships; you must continually create value for others and it doesn't have to cost anything; you can reinvent yourself whenever you want.

In the past few months I have had the pleasure to meet two 'Fred's from the ACR industry. The first was a service engineer who I bumped into by chance when I walked into a client's refrigeration plant room on a site in Birmingham. The young engineer was knowledgeable, enthusiastic, helpful and a pleasure to speak to. The second was a food factory engineer who managed the refrigeration plant along with all the other services required in a modern food production environment. Although not a specialist refrigeration engineer, he went out of his way to provide the information I required and to answer all my questions and more.

Both of these engineers embodied excellent customer service qualities described in the 'Fred Factor'.

We should never forget that although highly technical by nature, the ACR industry is a still a service industry with customer service excellence being a key to business success. If you think that is a cliché, imagine how long a company can survive that ignores this in the competitive market place we find ourselves in today. Customers do have a choice and they will go to where they perceive they most consistently get what pleases and impresses them.

The 'Fred' philosophy is built on timeless values like personal responsibility, authentic relationships, and respect for others. It is in essence, a mind-set that looks for and seizes opportunities to turn the ordinary into the extraordinary.
The ACR industry has individuals who go beyond the ordinary and create extraordinary experiences for their clients. These are not only service engineers; they are from all business fields, from sales through to administrators. Their attitude to customer service should be recognised by this industry in the same way as technical excellence is. Normal is overrated and has never been a term that should be applied to our industry. We should have a 'Fred' Award, although I am sure that we can give it a more appropriate name from one of the many fine examples from our own industry.

View User Profile for SteveGill
Posted by Steve Gill 15 April 2013 23:21:00 Categories: Fresh Talk

Comments

Corrie
30 December 2015 19:10:56

Mr Gill, you said it perfectly!

This is Awesome, Well Written Piece! If only more would think this way, what a wonderful and loving industry this would be!!!

It's so important to stay teachable...so important to be humble...and so important to step outside of SELF and take a chance by helping someone else

Thanks Pam for sharing this. It truly is unexpectedly iconic

Phil Jones
30 December 2015 18:52:32

Never mind the 'Fred Factor'. We in the ACR industry have the 'Steve Factor'.  What an extraordinary contribution you have made to this industry.  You have used, and continue to use your influence for the betterment of the industry as a whole.  We have the customer service award, the Technical Grade of the IOR, the evening paper webinars, the refrigeration awareness poster campaign, the industry mentoring scheme, the new ASHRAE group and that is what I know about. I can only guess at what else you have done.  Your influence and energy seem boundless.  

Steve, this blog is a great read. You have used your influence so wisely yet again.  You will be the first to say that this industry is full of great characters and individuals doing extraordinary work. But there can be few, if any, who have touched this industry with the spread of seemingly inrelated ways that you have.  

If we want to make a difference; if we want to be extraordinary; we don't have to look very far for inspiration. 

#iconic 

Paul
30 December 2015 17:34:31

Sounds awesome hoping that we can have a 'Fred ' award for the ACR industry.

The refrigeration posters last year made me excited to be working in such a wonderful industry. Now I have found your blog and I feel even more inspired.

Have a great New Year.

Paul

Emma
30 December 2015 17:28:53

Bravo Steve!  Nice to read something written by someone who knows what he is taking about.  Very inspirational. #iconic

Corin Ashby
30 December 2015 17:20:10

My dad used to tell me "God helps those that help themselves", and that coupled with is other saying, "being the best at whatever it is you do is more important and valuable than what you do" these two lessons still remain engraved in my memory, and in my actions. 

We can all make  a difference if we chose to, and then if we do, good things will follow.  And we can always start by being better at what we do.  Aiming to provide a great customer service is a great starting point for everything and anything that we do

Very good article, thanks for sharing

Jason Reed
30 December 2015 17:08:52

Great customer service is all about mindset.  Some have it, some don't

Helen Edwards
30 December 2015 17:03:12

Nice posts, Steve! Thanks for sharing &keep it up! Having a positive, cab-do attitude can make such a difference.

You really should write a post on positive thinking as this is an attribute that you appear to have in abundance.

Last working day for me of 2015 so may I will you a Happy New Year. I look forward to reading more in 2016!

Helen

Roger Watson
30 December 2015 16:17:17

This really is a great post.  Offering great customer service is much much more than simply smiling and having a polite manner.  To really 'delight' the customer, the service, the product, advice, or whatever it is that you are providing to them has to be of the highest quality as a starting point.  Take the Fred scenario for example, if the postal service had been poor and Mark Sanborn's mail have constantly been late or not arrived at all, I don't think that anything Fred could have done would have made Mark any happier with the service.  The point is, the service has to be good as a starting point. Then exceptional customer service in addition really does make a difference.

I think  that some people reading this post may think that good customer service will cover over the poor quality; it can be used to paper over the cracks, and perhaps it can. But I think that it really has to be more holistic: great customer service MUST include the very best advice/product/service etc.  Only then can we trulty have an exceptional customer service

 

Michael Cooper
30 December 2015 15:06:30

"The most difficult thing is the decision to act, the rest is merely tenacity" ~ Amelia Earhart

With a New Year approaching and resolutions just about to be made, wouldn't it be great if we could simply decide ourselves to offer a superior service both in terms of technical quality, and exceptional customer service?  If we make that decision and act upon it, it will then fall to those with the tenacity to see it through .

We can all make a difference, but very few of use actually do. Time to for some resolve. 

Great article Steve. You have made a difference. Well done.

Hannes Easton
29 December 2015 09:55:50

Great topic thank you, it made me think; in essence, whether working for an employer or as own business, actually great customer service is all down to our communication message, similar to glue, it connecting with the customer and ourselves.  We should never underestimate the importance of communication in business, in personal life, or as the best way to customer service

Philex
28 December 2015 23:53:24

Specific customer service skills are ultimately built on -self-motivation, interest and previous experience.  Attitude is fundamental when it comes to providing exceptional customer service. That's my theory

Jessica Zhou
28 December 2015 23:34:05

Nice to read your pleasant article here.  I think it has much to offer the refrigeration and heat exchange industry.  To give an award for good customer service is something new.  Surprised to read about a post man being so helpful. Most are not. Same goes for refrigeration engineers.  Most do their job but not more.  Think technical skill is everything. 

Hope to meet you in Shanghai one day.

Jessica Zhou

Pam Walters
28 December 2015 10:26:58

Great message. Thanks for sharing it! Just shared it on my FB page. Amazing what we can accomplish when we build our mental and emotional muscles.  We can all make a difference when we put our minds to it.  This blog, and the global poster campaign are excellent examples of that. The winners of the ACRN customer Service award are wonderful examples of exceptional customer service. We can all learn from from. That is my new year's resolution. To make a difference. What a wonderful industry role model Steve is. #icomic

Syed
27 December 2015 19:44:14

thanks for this article. I agreed. Being willing to risk and fail for the customer is the only way we can learn. See what makes teh customers happy and what doesn't.  And then learning so much from our mistakes don't repeat. over and over. that is even better

we must also believe that growth and change is possible and not static to improve our lives, our jobs, our industry.

your blog helps believe that change is possible and that we can all do better. 

it inspiration. it iconic

Jasmine
25 December 2015 09:24:27

圣诞节   Merry Christmas

Wise words. Valuable business lesson. 

Jasmine from Singapore

 

Kathryn Gough
24 December 2015 23:52:34

I agree with you Steve, but unfortunately we live in a material world where only money and status are important and for some reason I am yet to understand some people who put profit completely before customer service.

Merry Christmas

Darren Peace
24 December 2015 23:47:16

Can't say that I had heard of Steve Gill, ACR News, Fred , or this blog before this morning.  We are based in Woburn, Massachusetts, so sometimes the news is slow getting here.
Customer service boils down to simply treating others as you would like to be treated.  Thanks for your posting. I will look out for more.

Interesting to see some comments from Australia as well as Britain.

Darren

Niki
24 December 2015 17:11:23

Just voted and now knocking off until the New Year.   Good luck Andrea.

Thanks for sharing this post. Great read.

Niki

Carol Chambers
24 December 2015 03:33:05

This blog was not what I was expecting at all.  It actually made me think about the HVACR industry, and my place within it in a totally new way.   Strange as this may sound, I had forgotten just how important customer service is.  I was getting hung up on the technical solutions.

Wonderful read. Very enlightening

Due to the reach of the web, it seems strange to say that words have a globally impact, because we now take that for granted. But finding that the HVACR industry is so similar here in Australia as it is in the UK was still quite an eye opener for me

Iconic...yes!

Marcus
24 December 2015 00:49:21

Great read, Thanks for such an insightful post.  Very appropriate at this time of year when we are encouraged to think of others.

Jamie Sands
24 December 2015 00:41:12

This starts with an engaging story and then gets into a couple of practical examples that the blogger has experienced for himself - good choice.  What resonated with me were the ideas that 1. the ACR industry is actually good at customer service but doesn't promote itself as such, and 2. that individuals within the industry working hard to provide exceptional customer service typically go unnoticed by their employers, and 3. the ACR industry falls over itself to present awards to companies and organisations, but does very little to recognise individuals working within the industry.  I guess this final item is because it is simply not financially attractive to do so.  There are exceptions of course, these mostly for trainees/students, or those that have exhibited exceptional technical skill.  But by and large, the vast majority in the ACR industry have very little chance of ever being recognised for any award. That is a shame.

This article teases out all those points in a clever and engaging way.

I have very little doubt that Steve cares passionately about the industry, but  is also a champion for the wider industry workforce.  

I was sceptical when I heard this blog described as iconic, but upon reflection, I can't think how else to describe it,  It certainly is a tour de force.  Remarkably, I have the distinct impression, that this is not a 'one off' or a flash in the pan.  A quick google quickly reveals that Steve has also be crowned for exceptional customer service himself, in Vegas no less,  produced an award winning poster campaign promoting the ACR industry,  launched a mentoring scheme, a and, and and ...the list goes on.

It would be tempting to say that somewhere in all this is a large ego, and heaps of self-promotion, but remarkably, if it is there, it is undetectable.  I get the impression  it is undetectable because it is in fact completely absent.

Well done Steve.  Fantastic piece.  

Iconic? Absolutely. 

Have a great Christmas and a happy new year.  I look forward to reading your next blog

 

 

 

David Richards
23 December 2015 23:13:10

Simple, but very true.  A nice lesson for us all in the HVAC industry.

Ian
23 December 2015 22:52:47

Brilliant suggestion.  Great article. Lets celebrate our 'Freds'

Eleanor Sykes
23 December 2015 22:48:11

I like this. Something for us all in the HVACR industry to ponder.......personally I don't think that we are that great at customer service.  Does anyone else agree?

Thanks for sharing Lynn. Iconic is right.

Mohammad Adnan
23 December 2015 22:42:22

Such a piece of art. Congratulations Steve.  Agree with Lynn this iconic blog

Alan Hornsby
23 December 2015 22:37:31

Quite interesting. Thanks for sharing your thoughts Steve

Amy
23 December 2015 22:25:13

Although its true, one has to be brave and self-confident to excel at customer service.  Being outward going is not my nature and although I try, I am not as self-confident as others and that comes across to customers who see me as hesitant and shy, even awkward at times.  Although I believe I do provide good customer service I can't honest think that anyone even notices me.  No award for being invisible.

Mark Hallam
23 December 2015 22:18:35

#iconic I couldn't agree more Steve. But you have hidden in the bigger question; what is in it for the company?  For the individual, there can be some self-satisfaction. For the customer, the benefit of good customer service is obvious, but for the company, the effort that goes into motivating the staff, and the cost of training, may never be realised in any increase in bottom line profit.  Once you have answered that question, the reason for the award becomes easier to sell to the industry that funds awards of this nature

Al May
23 December 2015 21:43:16

This article is spot on!  Too many awards for products,  not enough for people. #iconicblog

Tont Bury
23 December 2015 21:37:31

#iconic. Thank you Steve. You are an inspiration. Excellent customer service is a state of mind that can embrace the opposities if you're heading to the right direction. I can only add what I'm sure someone has already added in the comments below but it's never enough to hear this wonderful quote:  “Customer Service is liking yourself, liking your customer, liking what you do, and liking how you do it.”

Heather Hill
23 December 2015 21:32:00

#iconic Thanks Lynn for sharing this article, I couldn't agree more

Hazel
23 December 2015 21:28:20

So very true. So many very large HVACR company bosses have  still not grasped this. An award for customer service would advance the cause

Adrian
23 December 2015 14:54:34

I heard this blog had loads of interesting comments. First one read is from Aaron. Not much Christmas cheer there Aaron, the only thing missing  is a Bah Humbug :-)

Just had a mince pie at the tradecounter and that is now me finished through until New Year. Great long holiday break.

Nothing I can add to the many comments already praising this blog. For whatever reason, it is #iconic.  

Voted for Andrea.  Simply the best. Good luck. 

Aaron
23 December 2015 11:23:49

 Heard about this blog this morning after been made award of the ACR News Customer Service Award, and being reminded to vote, which I have now done.

I think the only thing remarkable about this is how many people have left comments.  The blog itself doesn't strike me as extraordinary in the slightest, but it must have some influence somehow because here I am leaving a comment myself. 

Some of the comments are actually very interesting, making good points.   Others boarder on histeria as they try to outdo each other on the praise given to the author, the editor, and the previous winners.

Don't think this is #iconic (why the hash key?)  but it is good, and certainly better than most of the other ACR industry blogs I have read, but that isn't saying much

Kelly Gao
23 December 2015 00:04:38

Very true. Good customer service keeps every one happy.  Happy customers lead to a happy business.

Ron Gentle
21 December 2015 21:54:37

Why not call it the Disa Customer Service award after this very first winner.  Steve says we should give it a name after one of the fine examples from this industry, and who is finer than the first winner?

Also Disa, means flower. so as this is to uncover the hidden gems of this industry, what better name than that?

I am sure that Steve would also agree.

Santa Claus
21 December 2015 21:31:49

Last working day before Christmas break.   I visit this blog every once in a while to read the comments.  Some are very good. All are interesting. Some for the wrong reasons.

Whatever the merits of the blog itself, and I take Muthoni's point on this, the blog is a wonderful gift to the ACR industry.  Lynn said that over 700 people had voted this year. What a remarkable figure.  That is the best judging panel for any award bar none.  If 700 people from this industry think it is a good thing, well it must be.

So Merry Christmas to Steve, Lynn, and the rest of the ACR News team.  A Happy New year to you all . And to all the people leaving comments.

Finally good luck to all the finalists in February. There can only be one winner.

I would agree with all those that said this is truly #iconic.  There is nothing else like it out there.

Eric Alejos
21 December 2015 20:18:46

Hello from Denver. I actually live in Denver but never heard of Fred the mail man before now.
But I have heard of Steve Gill and ACR News. Even here in Denver you are known because of the Refrigeration Awareness Posters. 

I read this blog when it was first written. Funny that it is still getting comments after all this time

I don't know any of the people shortlisted for the award this year but they all look like winners to me

Eric, from Denver

Muthoni Karimi
21 December 2015 20:08:11

Too many comments are being made about the style of the writing, or about the author. Not enough being said about what was being said. Too much about how it was said

If you look beyond the nit-picking and the praise, this is actually something very beautiful. Written to open our eyes to the wonderful individuals sitting opposite us, or on the other end of the phone. This has been written to give credit to them, not to the author or to ACR News or to anyone else.  How beautiful is that?

In an industry full of people trying to sell you something, or getting you to part with your money in someway. This blog has an honesty that is breathtaking.

#iconic   But you have to open your mind to see its real beauty

Ed Hefter
21 December 2015 19:38:31

Very insightful. This is definitely a thoughtful way of looking at things. Food for thought.  A very different persecutive of the air conditioning industry

Roger S
21 December 2015 19:20:25

This blog is getting on for three years old and amazingly people are still leaving comments.

Personally, I never thought it was the best that Steve wrote but there you are.  For some reason this one stuck.

It is a pity that his voice (well his written words) has been lost to the industry, as he always had something interesting to say.  I reread some of his other blog posts this evening. They are equally as good as this one but didn't receive the recognition.  There are several with equally high profiles as Steve, but very few who use their position so effectively.

#iconic ?  you bet

Peter Jones
21 December 2015 12:56:25

Good point Alan. I think ACR News and Lynn deserve the credit for the actual success of the Award.  And as you say, it took Steve to come up with the idea and write about it

Alan
21 December 2015 11:33:57

Lynn and ACR News have turned this idea into the successful award that it is today.   Well done to Steve for suggesting it, but the hard work launching it, and running it for the past three years has all been done to Lynn.  Credit where it is due

Jon Leadbeater MASHRAE
21 December 2015 07:54:20

#iconic written as a leader not as a boss.

Rob Craven
21 December 2015 07:46:23

Customer service, also known as manners and common sense. Fortunately I grew up in a home that valued both. Carrying over to academic life and employment was a natural transition.

Well written article but perhaps gives this industry more credit than it is due when it comes to its record of customer service.  Too many companies are reducing costs at the expense of skills. No wonder there is a skills gap.  Too many engineers spending time in the canteen and arriving without PPE to ever be considered professional. 

 

Pete Jackon
21 December 2015 07:32:37

#iconic must confess I never knew this existed. Interesting to find out the history of the Customer Service Award. Never really thought about it before that someone has to think these ideas up.  I have of course heard of Steve Gill because of his work with the IOR and starting the Technican Grade, and then the poster campaign, and then the mentoring scheme.  Must be a busy guy with a creative streak.

I have voted for Andrea.  Good luck, you are the best and surely must win!

Toni
21 December 2015 06:41:13

#iconic At last. An award to get excited about. Something we can get involved with and possibly even win one day.   I can tell you that this year's award has generated a lot of interest. Whether that is because it is open to departments now I can't say, but I can say that the excitement and interest is there out in the field.  If this blog took the process away isolated industry judges well done. Looking forward forward to February!

FR33ERMAN
21 December 2015 05:15:18

Voted two weeks ago for this years award.  Don't think departments should be judged against individuals. How is that fair?  Good blog though.

Ashish Dhar
21 December 2015 00:57:05

Doing business without good customer service is like winking at a girl in the dark; you know what you are doing, but nobody else does. :-)

 

Bill
21 December 2015 00:24:59

To echo Lynn's comment about large companies not necessarily having  an advantage when it comes to the voting.  During the first year of the award, we had a lady in the final list and we are one of the largest companies in the world, and yet a wonderful winner by the name of Disa Shearer from a small local company in Derbyshire went on to win.  I am sure she deserved it. So coming from a large company doesn't necessarily swing the in ones favour.  The following year, another very deserved winner, but this time from a large company. So, I think Lynn's comment is correct, and I am sure she will keep an eye on it.

As for this blog being iconic? Well, just try and think of another one that has attracted even a fraction of the attention this one has? Can't can you.

 

Daphne
21 December 2015 00:01:05

No matter what you are selling be it a product or a service, customers are both judge and jury when it comes to deciding whether or not a company succeeds.  Exceptional customer will not save a sinking company, but it sure can make a successful one more successful.  

On a personal note.  I don't enjoy where I work now but I still do my best for my customers and they appreciate it I think.  The customers are the only reason I get up in the morning.

 

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