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Carrier introduces new brand identity

Carrier Global Corporation has launched a new brand identity with the tagline ‘for the world we share. 

“Just as we transformed our portfolio, we are reimagining our brand to reflect the higher-growth, higher-value, customer-driven lifecycle solutions company we are today,' said David Gitlin, Chairman and CEO, Carrier. “For more than 120 years, Carrier has been at the forefront of innovation, shaping industries and improving lives. United by purpose, driven by vision and empowered by a bold brand identity, Carrier is entering a new era of global leadership in intelligent climate and energy solutions.”

Carrier has introduced a refreshed visual design, which includes a new colour palette, aimed at enhancing recognition while maintaining continuity. The company’s blue oval logo remains unchanged. 

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