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The ACR Industry needs a 'Fred' Award

It is around twenty years ago that Mark Sanborn, a professional speaker, trainer and author on leadership and customer services met Fred his postman. Mark had just moved into his new home in Denver when Fred knocked on his door, introduced himself and welcomed him to the neighbourhood. He also asked Mark about himself and how he wanted his mail handled while he was away. 

Mark was astonished. This was not the service he had come to expect from a postman. He was truly pleasantly surprised and delighted by Fred's approach and manner.

Mark became interested and asked Fred more about his job and how he approached it. Fred's answers inspired him to develop motivational seminars and a bestselling book (The Fred Factor) promoting Fred's attitude and approach to life.
In a nutshell, the Fred philosophy is to realise and practise that everyone can make a difference; success is built on good relationships; you must continually create value for others and it doesn't have to cost anything; you can reinvent yourself whenever you want.

In the past few months I have had the pleasure to meet two 'Fred's from the ACR industry. The first was a service engineer who I bumped into by chance when I walked into a client's refrigeration plant room on a site in Birmingham. The young engineer was knowledgeable, enthusiastic, helpful and a pleasure to speak to. The second was a food factory engineer who managed the refrigeration plant along with all the other services required in a modern food production environment. Although not a specialist refrigeration engineer, he went out of his way to provide the information I required and to answer all my questions and more.

Both of these engineers embodied excellent customer service qualities described in the 'Fred Factor'.

We should never forget that although highly technical by nature, the ACR industry is a still a service industry with customer service excellence being a key to business success. If you think that is a cliché, imagine how long a company can survive that ignores this in the competitive market place we find ourselves in today. Customers do have a choice and they will go to where they perceive they most consistently get what pleases and impresses them.

The 'Fred' philosophy is built on timeless values like personal responsibility, authentic relationships, and respect for others. It is in essence, a mind-set that looks for and seizes opportunities to turn the ordinary into the extraordinary.
The ACR industry has individuals who go beyond the ordinary and create extraordinary experiences for their clients. These are not only service engineers; they are from all business fields, from sales through to administrators. Their attitude to customer service should be recognised by this industry in the same way as technical excellence is. Normal is overrated and has never been a term that should be applied to our industry. We should have a 'Fred' Award, although I am sure that we can give it a more appropriate name from one of the many fine examples from our own industry.

View User Profile for SteveGill
Posted by Steve Gill 15 April 2013 23:21:00 Categories: Fresh Talk

Comments

Jill Hamilton
16 February 2016 23:36:31

Hi Steve. Very true what you say. Customer service is so totally under valued by this industry in favor of technical skills.  Some people are so rude and ignorant but they explained as being 'technical'.   I sometimes wonder if 'engineer' is another term for being autistic. "oh don't mind him, he's an engineer!"

Needless to say. I find this blog a real gem

I guess you are enjoying the Awards DInner in London right now. I hope to see the result posted later.  Good luck to all the finalists.  I have never been to London, or even England, but I can imagine what a grand event it will be.

This is the only industry award that I ever look to see who has won. Not because I know them but because I am interested in their story.

Kim Swain
11 February 2016 23:31:52

This is great and was forwarded to me by my boss.  Perhaps he is hopefully that I may win the award one day. 

The biggest thing for me about customer service is about being myself and not worrying too much about company policy or restrictions of my low position.  My boss encourages me to be helpful and free to be so. As he says, a happy customer will keep coming back

Hope to meet you at the awards one day. You have started something great

Sylvia Simonassi
11 February 2016 20:46:41

Hi Steve, I agree and would like to add that wha makes exceptional customer service is the ability to smile in face of adversity and challenge. The power of the smile ought not to be forgotten. Also I think it is important to say a willingness to help is far batter than trying to be better than others. There is a difference. One is a sincere desire to help and shows caring, the other is a driven ambition to exceed a target or the opposition.  I prefer to be helped for genuine reasons.  

Also a sense of humour if not seen as sarcasm can also help but needs to be careful, as it might be thought that one is not taking the situation seriously

 I think you are a person that attracts and succeeds because your mind is reflecting what you think

Excellent article. Thank you

Sylvia

 

Matt Bowler
11 February 2016 18:17:12

Sorry about the typo in the last comment.  It completely spoilt what I was trying to say :(

I meant to say: it is NOT always the person.....etc etc....

Hope it now makes sense

Matt

Matt Bowler
11 February 2016 17:35:48

Dear Steve,

There is a reason that I enjoy reading your blog posts: it's because you make sense! Thank you for the original thinking and writing: it is now always the person who is the most qualified, has the fancy degrees, that are invaluable to the company; often it is the person who just pitches in, regardless of title, responsibly or pay scale!

Inspirational!

Graham Hill
11 February 2016 14:46:07

I agree. These are nice traits to be found in some service engineers. When combined with skill and a great attitute, that individual truly stands out from the crowd.

Robin Churchill
11 February 2016 00:04:48

Good writing. Smart thinking. Real heart

Wanda McDougall
10 February 2016 22:47:16

In reply to BH's comment: shouldn't that be treat customers as though what they do matters?

Great article Steve.

Bruce Kratz
10 February 2016 21:54:06

The headline caught my attention, and I laughed to myself "what is this guy gonna say?", but I stopped laughing mid-way through the mid-way when you threw it all out of the window.  High five on this unique perspective of our industry and for having the balls to say it.

ACR industry needs more leaders like you. And I ain't laughing as I say that

Lucie Yap - PhD Researcher Student- Engineering
10 February 2016 21:48:37

Awesome post, thank you

Jen
10 February 2016 21:43:54

Thank you for this. This is such a simple read, yet powerful at the same time that hopefully it will inspire others to think about what they do.

It's all about the individual. A theme that runs through several of your posts.

Ken Riggs
10 February 2016 21:37:57

Nice article respecting individual contribution. We can all make a difference.

Thank you Steve. Inspirational.

 

BH
10 February 2016 21:34:35

A revolutionary idea  - treat site engineers as if what they do matters!

Great award, but why are only sales people winning it?

Collete
10 February 2016 21:28:28

Per my experience I haven't seen until now any management take any notice or care about 'frontline' staff until a customer complains.  Then all of a sudden they want to know what you have been up to.

How many employers train site techs in customer service skills? None! How many punish them if their is a complaint? All!

 

 

Elizabeth Guerrero
10 February 2016 21:22:33

Anyone  else left a comment from Hamilton, Ontario?

Thank you Steve. It's heartwarming to see someone refusing to buy into the generalizations and stereotypes.  No group is monolithic, and one size never fits all.  You have said many times that this industry is great and is made up of amazing individuals.  They deserve recognition. It is great to read an article that treats all members of this industry equally - it treats people as individuals no matter what their role is.  It is not trying to sell anyone or anything, except this wonderful industry and the people that make it so

Bravo!

Terri Awuko
10 February 2016 21:11:38

Coming from managing an  aggressive sales team background, I think the key to providing exceptional customer service is to bring out each individual's talents and abilities for the greater good.  Encouraging them just to be themselves simply doesn't work in a sales environment because of the best sales people simply aren't truly nice people

Worked in the HVACR industry for over 30 years and never seen a blog attract so much attention. Well done Steve, you have tapped into teh human side of the industry, not the nuts and bolts with this one.

Cliff
10 February 2016 21:04:34

I get on well with all of my customers except one lazy one who just hates me. What to do?

Don't think she will be nominating me for any award anytime soon

Lisa Chapman
10 February 2016 21:01:24

Really great article, so nice to see this perspective. I hope, more than anything, current leaders out there are reading material like this to gain a better understanding of what frontline staff actually do, and what they mean to the customer.

Steve wrote as a customer gratefully receiving assistance from frontline staff himself. Wonderful. Who else in this industry has done that?

Thanks Gavin for sharing this

Lisa,  from Fort Lauderdale

Tom Burton
10 February 2016 20:54:44

Thank you Steve Gill for such a wonderful article and brilliant suggestion for an ACR industry award. I personally think that customer service skills has a huge impact on ones career.  I am not talking about if one is a computer geek or  software nerd, I'm talking about really life in the ACR industry. There is no doubt in my mind that how one treats customers shows a person's true personalty and how professional they are.  If there are any doubts, just look at the two previous winners of this award. Btw, I found it quite difficult to find their details and stories on the web. If they are to be used as role models, can we at least know more about them and can that be searchable?

I know I am repeating others, but I hope you will find time to blog again.  Your influence is important.

Good luck ofr the awards next week.  Another inspirational individual will be found!

 

Steve Gill
10 February 2016 17:22:04

Hi Gavin and Sam, 

Thanks for the kind comments. I am not aware of any other similar industry awards anywhere in the world. I did also hear that a similar award was being planned in Australia but I don't recall by whom and I am not aware of it ever actually happening. 

The ACR News Awards dinner is talking place next week in Birmingham, and as far as I know, it is still the only ACR industry customer service award.  Although, a sister publication HVR also included this category in their awards for the first time last year

Good luck with getting yours started

Steve

Jason Morgan
10 February 2016 15:29:57

Yes, yes, yes! Great article.  Not enough recognition given to site staff providing excellent customer service.  When will companies ever learn that staff visitng customer's premisies are the face of the company?

 

Tina
10 February 2016 10:54:15

I struggled very much with customer service when I first arrived in UK because I have strong accent. My english is good but I was self-conscious and doubted that customers would take me seriously because of my accent. 

Then one day a customer thanked me for my help. I was so pleased I confided in him my self-doubt.  He was very supportive with many words of encouragement and advice.  He said "change your perspective. What is the worst that can happen. Drop the negative feelings and start to believe in yourself. Be yourself" From that moment on, I did that and it worked.

There are many nice people working in the ACR industry and support and kind words can come from co-workers, bosses, and also customers.

Thank you Steve. I think this is a wonderful and inspiring article.

 

Sam Mason
09 February 2016 23:10:52

Hi Steve, how you doing?

Gavin Batty said to also say 'hi'.  He sent me the link to your blog today.  This is a great idea. I think this would also have legs here in the US.  Gavin said he will give you a call to discuss

I have never seen an industry blog with so many comments. This is amazing and must be a record.

I read the awards are next week. I don't know any of you finalists but good luck to all.  This is fantastic award dreamed up by a fantastic guy.

See you again soon

Sam

Gavin
09 February 2016 22:50:23

Hi Steve, great idea. Greetings from LA.  I haven't seen anything like this award here.  We have many customer service awards, the most prestigious being the Stevies as you well know as a Gold Stevie winner yourself.  But when it comes down to industry level, we have nothing like it.  After reading this I immediately wondered why because we value customers and their service so highly.

Great post. You write very convincingly.  Excellent idea. What this space as I am going to push to have one here

I did read that the Australians were looking to copy the award too. Do you know if that one took off?

I am really enthusiastic about this.  Great one. See you again next time you are over

G

Jim Worthing
06 February 2016 20:25:08

Anything i try to write as a comment seems trite. Suffice to say that I applaud Steve's insights into the workings of this industry and continual efforts to make things better for all of us working within it

Super blog Steve, and commendable idea for an award which has obviously touched a nerve with so many

Spot on.

Steve Gill
04 February 2016 10:10:34

Hi , Shawn and Peter, and Lynn!

I'm surprised to see a comment left here regarding SkillFRIDGE but there again this comment thread has been full of surprises all the way through so perhaps I shouldn't be.

I am supporting SkillFRIDGE and yes, I will be there on the day, but credit for this lies with others who have been doing all the hard work to put this together.  I think we can all agree that we need to more to promote our industry and the talented people working within it.   The competition is one way of focusing attention on the highly skilled individuals and their trainers, but it is also much more than that. It demonstrates support and interest from wider industry to the development of skills, and the value that we put on them. It is an opportunity to showcase the range and depth of skills that we employ to do our jobs. We are a professional trade and we should be proud of that. 

So, as Lynn says, do come along and support the event in person if possible. I do take Shawn's point that we should 'bang the drum' a little harder, so yes,I will do that, and I hope that anyone reading this will do the same. 

Let's get behind the competitors and the competition, and by doing so, get behind supporting this great industry

Thanks for the comments, do keep them coming, and if they are a little off subject, no worries. 

Hope to see you at the show, and if you are there, please say hello

Steve

 

03 February 2016 14:58:26

At the risk of sounding like a sales pitch - but this is our way of banging the drum, so to speak, SkillFridge is having a presence at both at the ACR Show and the ACR News Awards.

Importantly, at the ACR Show there will be six youngsters from colleges competing live over 16 and 17 Feb who I'm sure would appreciate people from the industry showing their support and cheering them on. In person would be best of course, but for those who can't be there, please do tweet your support @skillfridge 

 

Shaun
03 February 2016 14:16:20

I was just about to leave a comment about the customer service award but then I saw the comment left by Peter Williams. I didn't see any news about Steve and Lynn actively supporting SkillFridge. Is this another of those well kept industry secrets?  I can't pick up a magazine or an industry website without being bombarded about FGas and the like, but trying to find some positive messages about the fridge world are few and far between. 

Steve, glad to hear that you are involved in yet another good industry cause but why not bang the drum about it a bit more?

Peter Williams
03 February 2016 12:15:27

This is off subject

I was looking for somewhere to leave a comment about training and Skillsfridge at the ACR Show but couldn't really find a suitable news item on it.

I read Lynn's lead in the magazine this month about training SkillFridge.  I know that both Lynn and Steve are passionate about this subject. I understand that Steve is the Chair of the steering group and will be presenting, or announcing the winner at the Show.

I just wanted to say that I think it is great what you two (and others of course) are doing. To my mind, this is an example of people 'going the extra mile' for a good course. 

Thank you to both of you.

Stephanie Mohr
01 February 2016 20:46:18

Steve, I totally agree! What great food for thought. Now you have achieved getting an Award launched for Customer Service I wonder what is next? What is you next mission? You are an inspiration. 

Steve Gill
01 February 2016 14:51:56

Hi Martin, it was nice to meet you too after all this time

Thanks for leaving the kind comment here. There have been so many wonderful comments left, it is quite amazing.  The ACRN Customer Service Award is in its third year now, and I am looking forward to finding out the winner is in a couple of weeks. 

If you are attending the ACR Show, I intend to be for all three days so perhaps we can meet up then

Steve

Paul Williams
30 January 2016 23:41:55

Great article that rings true on all levels, for all levels.

Martin
30 January 2016 21:14:50

Hi Steve, it was great to meet up with you again at the dinner this week. Amazing, has it really been 25 years? You have been so successful. It has been interesting and  inspirational to watch your career progress, and your profile rise and rise. 

Lets meet up again soon.

I wanted to leave a comment here, because you do so many positive things for the industry. This blog is astonishing, so I thought one more comment by someone that you used to work with will add to its success.

 

Joanne
28 January 2016 12:29:12

Steve, you nailed it!  Great post. Hope to see you at the ACR Show

Larry Glover
28 January 2016 00:08:37

Great article and great true message. Always like Steve's devotion to this industry

Melissa Aguiar
27 January 2016 18:05:04

I love this. Little things go a long way. Sometimes it just takes a very small gesture to really affect people.  That is exceptional customer service. But also, it sometimes takes just a few words to really change people's lives. A few words written by Steve in April 2013 have changed the lives of the winners of the ACRN Customer Service award forever.  Nothing is insignificant, no matter how small. Thank you Steve.

Jean Sheppard
27 January 2016 17:03:50

I learned something early in life that I still use today.  When I had a paper round at the age of 11 or so, I made homemade Christmas cards thanking my customers for entrusting me to deliver their newspapers 364  days a year (I reminded them that the only day off was Christmas day). I signed it 'your paper girl Jeanette'.  I got ten times more Christmas tips than the only other paper delivery boy in the area - my own brother (by then we had the monoply and the entire newspaper round!) . He has only scrawled 'Merry Xmas' across the top of their papers and not even added his name.

I am now on my fifties and running my own business. But I still send out handmade cards to all my customers and while I don't get Christmas tips any more, I get more repeat business and have a more loyal set of customers than anyone I know.

Jon Barnfield
27 January 2016 16:54:32

I really like this article but what is a little sad is that such simple gestures of consideration and caring about customer service by a postman  called Fred result in such surprise and awe, when I think many people in the ACR industry have and behave like that as a matter of norm.

Great that Steve has raised the profile of this aspect of the industry because I think we do ourselves all too readily.  We are an exceptional industry, so what we take as norm really is exceptional.

Well said Steve

Martin
27 January 2016 13:08:56

Great post Steve. Thank you......bosses overlook that engineers are the face of the company.  They congratulate sales for bringing the work in, but don't thank engineers for keeping them

The Fred story is such a simple, no-tech. heart-felt example of how customer service can have a huge impact in today's increasingly impersonal world.  When sales often sell via email quotes, in is the engineers who get out there day after day meeting the customers in person

great one!

Carol Thompson
27 January 2016 12:01:52

I know how I feel when I receive great customer service and so I always try and do the same to others.  So glad you posted with article.  The ACR News Award for Customer Service is the best !

Debbi Neto
27 January 2016 11:40:59

Hi from Cape Town, SA.  I have seen comments left here from all over the world but may be I am the first from Cape Town, am I?

My husband and I run a small ac company here in Cape Town. Our business has grown largely by word of mouth sales.  When a new client is referred to us, I always write an informal note to express our gratitude, for without this person going the extra mile to think of us and recommend us, we would not have been able to grow our business. We started with just my husband going out and me doing the books and administration. Now we have 15 engineers. Trust from another is the greatest gift. And when a client goes the extra mile for us, that really says something about the customer service that we provide in the first place.  Feels good all around. What goes around comes around as they say

Steve, I just loved this article.  And by the way, we have your Mona LIsa poster on our wall here.  The message with the humour thrown in is so clever.

Thank you

Raegan Tobin
27 January 2016 11:23:12

I truly appreciate this article. I believe that the simple act of giving excellent customer service, and yes, I don't think that it is any harder than providing poor service, to your clients, and their business, is one that will not only tie your clients to you, but will help you get through any tough times that will arise. Not to mention it is such a rare thing to recognise that is not your clients' obligation to give you business, so showing appreciation  through excellent customer service can be am individual differentiator.  We remember the person that gave the good service, as well as their company, but I think we remember the person more.

Andy Saunders
27 January 2016 09:17:43

Hi Steve. Great blog. Shows that you have great insight into the workings of this industry. But what I really want to say is that I thought your posters from a couple of years ago were amazing.  I have seen them so many places.  I know you won awards for them and I want to may praise and appreciation. They were absolutely great!

If you are at the ACR show, I hope to be able to meet you.

Andy

Janet Richmond
26 January 2016 22:44:42

Very wise words Steve! And coming from someone as globally respected as you within the ACR Industry they carry more weight.  Thank you.  Nice to know that someone cares enough to notice.

Martin North
25 January 2016 20:54:18

At last! Some one senior in the world of refrigeration engineering writing about customers!  Usually everything I read is about what refrigerant we MUST use, or why MUST change our plant, or why we SHOULD change our plants.  It is alwasy instructions from the 'experts' in the fridge industry to the customer.  Always advice advice advice, and never listening.

Full credit to Steve for giving both the customer AND the customer facing staff some credit here.

Full marks Steve. At last we have a champion of the customer, the contractor, and technology and the environment. 

This blog is not ordinary.  Steve has taken a ordinary subject and made it extraordinary

Thanks Steve

Angela
25 January 2016 12:23:20

Wonderful read.  Industry related but not dull in the slightest.

I hadn't thought much about this sort of thing before but it is very interesting to know how the roots of the ACRN Customer Service Award.

Nice to realise that someone with such a high profile as Steve still thinks about, and values the customer facing staff.

Good one!

 

 

Alison Hornby
25 January 2016 09:43:01

I saw a sign this morning which said "Customer service is not a department. It's an attitude...."

I agree, but would take it further and say "Attitude is down to individuals"....which is is what Steve wrote over two years ago.

Excellent blog Steve. It hasn't aged at all :-)

Claire Gauntlett
22 January 2016 17:07:48

Great idea Steve. Yes the ACR industry should have an award for exceptional customer service, and now it does!  Well done. You have made a difference.

Good luck to all the finalists this year.  Can't wait to hear the result

I agree with others who have already said that this year's award should be two categories, one for individuals, and one for teams. It would be fairer then

CG

Viki
22 January 2016 12:12:59

Very true Steve. Right on every front. Customer facing staff are overlooked and unappreciated but many in the ACR industry are actually doing a really good job unnoticed.  This is a positive that we should promote about our business.

A very powerful article. Love it! I will be using some quotes from it myself

Mad Max
22 January 2016 08:31:21

Didn't know anything bout this blog til yesterday. I voted for the the customer service award  when it was first announced last year. Fingers crossed for Andrea @ derbyshire fridge. I didn't know that this was open to engineers. I think this is a great idea but I think it will be difficult to get customers or bosses to nominate engineers. We don't usually get invites to things like awards dinners.

I do like this blog though. I can see what you are getting at Steve. I think you will make the best president that the IOR has had yet.  You have given an opportunity for us to gain letters after our names and recognition for teh skills we have. Thank you sir

Amy Whitehouse
21 January 2016 23:16:16

I never get to meet any of our customers in person. But I speak to them via the phone, and email.  They are all faceless but I have learned that telephone manner is so important. If I sound and am cheerful, I am able to help the customer with their problems better. I find that that my listening skills are better because I was trained to listen very carefully to what the customer is saying and how they are saying. I cannot rely on body language. I have found that if I smile, even though they don't see it, they can somehow sense it. Perhaps my voice sounds different

Customer service is recognized as important in many businesses and industries but in the HVACR industry there is very little recognition.  This article makes a wonderful change from the 'how to charge a system; type articles that usually shared around the industry

Good luck with the award. I enjoyed reading the article. thank you

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