Bacharach Inc, the manufacturer of refrigerant gas leak detection and monitoring instruments, and combustion and emission analysers, has unveiled a new brand identity and launched an updated website.

The company has revitalised its logo, colours and has redesigned its collateral materials to provide a clearer and stronger presence within its focus markets. The new brand identity more closely follows Bacharach’s strategic direction and focus of instrumentation solutions for the HVAC and refrigeration industries.

Vice president of marketing and sales for Bacharach, Barry Phillips, said: “The brand enhancements are more than just a logo makeover. It’s a reflection of our company’s commitment to over 100 years of innovation and support, making a measurable difference to our customers every day.

He continued: “We are leaders in HVAC&R instrumentation and provide the latest product innovations in design, engineering, manufacturing and support. We felt it important that the brand reflected our focus, strengths and capabilities, and builds on our history of quality, durable and reliable HVAC&R instrumentation.”

The rebranding and redesigned website also aligns the focus markets and applications with the company’s fixed and portable gas detection and monitoring instrumentation. A new style guide has been developed and is located on the company website to present the new identity, icons, and design elements also for use by authorised Bacharach channel partners.

The redesigned website continues in this direction, with the addition of high quality product images and improved navigation. Users can easily find detailed information about Bacharach’s products, related capabilities and applications on the new website, which also contains downloadable assets such as product manuals, brochures, instructional videos and data sheets, as well as a newly designed service support section and an area where visitors can keep up to date with company news and new project developments.

In the months ahead the company plans to launch more new products and services, along with a fresh new look on its marketing materials.

www.mybacharach.com