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ACR industry ambassadors wanted!

Would you like to become an ambassador for our ACR Industry? There are now more ways than ever before for you to represent your industry.

In the discussion-thread to my last blog, the topic of ACR Industry Ambassadors appeared with several eminent industry names being offered as excellent examples of people whom are considered as fulfilling this role. There were less than a handful of names proposed but in reality there are many more. A lot more in fact with the vast majority and perhaps the best examples quietly going about their business almost unnoticed.

An ACR Ambassador is a person who acts as a representative or promoter of this industry. Thirty years ago that person would probably have been a senior business person or leading academic nearing the end of their career and 'now finding the time to put something back' into the industry. Fifteen years ago, in a more image-conscious era, that role tended to be filled by younger and more dynamic types pushed by their organisation's wider responsibility to the industry. Today, while both of these may still be true, the scope has widened considerably and we need to look outside the boardrooms and universities to find many more real ambassadors.

The ACR industry's greatest asset has always been the people that work within it. In today's social-media landscape every one of these has a voice and many are using it to great effect. Visit any of the web's many online industry related forums and groups and you will find people sharing information and best practice, answering questions, and offering guidance. It has always been ingrained in ACR industry people to want to solve problems and help others. Social media now gives them the ability - and sometimes the credibility - to be industry ambassadors on a much wider stage. We can find ACR industry evangelists generating a buzz all over the web. Take a closer look you and will find in abundance, the passion, energy, knowledge and experience that are traditionally attributed to an ambassador. There is no longer one face and voice representing and promoting the industry, nor even a handful, there are hundreds, maybe thousands.

This doesn't mean that the only ones representing and promoting our industry are tweeters, bloggers, Facebookers, or LinkedIners, etc. By its very nature, the ACR industry has its foundation in engineering and whilst many aspects of the industry have changed, mechanical products and systems are still at the heart of everything we do. As technology has changed over the years and mechanical reliability improved, it is also true that customer expectations have risen. Demand for product knowledge and excellence in customer care is greater than ever before.

To users of ACR systems the people who really represent our industry and promote its activities are our front-line staff. The engineers and technicians who get their hands dirty and actually make or fix plants. There is no getting away from the fact that the standing of this industry often lies firmly in their hands. One careless act by those at the sharp-end can tarnish the industry's reputation. To our customers, these are our true representatives; these are the human face of the industry and although these are not as high-profile as the names mentioned in the previous blog-thread, they are the 'stars' because actions speak louder than words. Best practise and industry standards mean nothing if they fail to be followed and implemented. These targets are there to be bettered not merely achieved with today's 'stars' championing the reduction of our industry's environmental impact.

Longevity of service and age are no longer considered a pre-requisite to being considered an ambassador but nor do they exclude them. An ambassador can be the person speaking to the United Nations, they can be the person speaking at their local school, they can be the person that proudly displays their institute or association letters after their name, they can be the person answering questions in a LinkedIn group, they can be the person that comes to fix or service your plant, they are lecturers and trainers; they potentially all of these and more, they are you and me.

All of us are ambassadors for the ACR industry. Please take this responsibility seriously.

Become an ambassador for the ACR industry today; one the industry can be proud of.

View User Profile for SteveGill
Posted by Steve Gill 25 June 2013 07:09:00 Categories: Fresh Talk


Adrian Briggs
12 April 2018 14:03:59

I can relate to what you are saying. I can think of two great examples of modern ambassadors for this industry that totally break the mould of the traditional ambassador that I have in my head. They are Ian Fisher of Air Master, and Jacinta Caden of Integral. Nothing old and fusty about either of these two. Both are working engineers and have the passion, knowledge and energy that is attractive to young and old alike. Nothing dull about them. So different to the traditional industry all men that used to come around giving our career advice. Good post Steve. 

15 December 2017 17:48:15

Very good post from arguably one of the best ambassadors this industry has, but having read through the comments I am very disappointed to see so few women mentioned.  It is true that there are fewer women working in this industry than men in leadership roles but those that do deserve more credit and recognition. Mr Gill, how about writing an update praising the great ambassadors that are young people and/or female? 

Tom Owens
04 January 2017 08:51:55

Steve Gill is flying! Just goes to show that great refrigeration engineers can make incredible ambassadors for the industry.   There are others of course and rising stars too such as Chris Baillie.  In Britain, we have been blessed with a long history of prominent industry  figures who rise to shine on the world stage.  Steve is right, the Internet has opened up the opportunity to a great many more who would not normally be considered as leaders. But it today's world they are. Great read Steve. Keep flying! 

Steve Gill
19 September 2016 15:35:24

Hi, great to see so many comments here, and read the many nominations of ACR industry Ambassadors. There are some truly great individuals named here in the comments all of which are acting as ambassadors for our industry. There are also a great many more our there that are not. So many are representing our industry everyday by their actions, shared thoughts and deeds.  

This industry is facing so many challenges in a changing world that those individuals that help present this industry in a positive light and also face the challenges of skills shortages, training, recruitment and retention of talent, technical and business innovation, environmental, workplace diversity,   and more, all are wonderful examples of modern ambassadors. 

We may know who these individuals are, we may even be one of these people, but more importantly, we can all be one of these people. We all have a part to play, and we can all play it.

So, don't feel restricted by role, title or position; we all make a difference, it is up to us just how significant a difference that is. 

I do read all the comments here but I don't check in regularly.  I would just like to say thank you to those that have left comments, and also a thank you to those who are acting as ambassadors for this great industry. Without you all, we would not be the industry we are today. Keep up the good work





22 August 2016 23:31:29

I think this post is excellent. It is a similar theme to another of Steve's posts proposing a 'Fred' Award for frontline staff. These are the really ambassadors for the industry because their actions can make or break the reputation more easily than anyone else.  If they get it right, we all do. But if they get it wrong, the reputation of the industry suffers.

These man  and women on the frontline out number the rest of the industry many times over, but they are rarely considered as holding an important role. 

Well said, Steve. 

Anne Gregory
19 August 2016 05:34:46

Fabulous post.  I don't think some people realise how important their online presence is.  Have you seen some of the profile photos on Linkedin?  Some look so unprofessional. They don't do themselves or their employers any favours.  Social media can be used for personal stuff, and should be, but when using business or professional networking sites I think it is important to at least look at act professional.  I wouldn't describe many as good ambassadors at all, in fact they lower the standard the professional image of the HVACR industry by stupid online comments and photos.

18 August 2016 09:44:53

I agree that we need more women role models.  I don't know Jane Gartshore although she was over here recently.  I would say that Ania Hampton, the first women to be elected at President of AIRAH is a wonderful role mode and industry ambassador, and it seems others would agree as she has this month won the inaugural CCN 201 6 Women In HVACR Award.  There were three other finalists - Kim Limburg, Lisa Dainty, and Louise McCann, all of them great role models and worthy winners. 

As for male ambassadors, I would add   Stefan Jensen, and Stuart Saville. 

Also agree with one of the previous comments regarding Steve Gill's poster campaign that proved to be very popular in Australia and New Zealand.  Steve, of course, is one of the few what I would call global ambassadors for this industry.  I've never met him but heard nice things about him.  And yes, he writes an inspirational blog post too! :-)

Andrea Thomson
18 August 2016 07:17:00

I think that the ACR industry like most of engineering has been short of female role models.  I have quickly scanned through the comments here and couldn't find mention of one woman - apologies if I missed it.   We do need people to step up and accept that they are or can be ambassadors for whatever they choose to be, and the as we work in the ACR industry we are by default representing it at all times, like it or not.    

Jane Gartshore is possibly the most senior and visible woman in the refrigeration industry today. She has been acknowledged as one of the top 50 women engineers in the UK.  

There is a drive to attract more women into engineering and into the ACR industry. I heard that the IOR have launched a new group to do this.  The IOR President  - the same Steve Gill  that wrote this post - said that we must do more to attract talent into our amazing industry.  So, can we please suggest more here?  What about Sam Parris, or LInda McVittie?   

There are many men leading by example and being industry ambassadors, well there are also many women too. Give them the same credit.

Thank you Steve, another good article from you.  Keep up the good work

Stuart Paterson
18 August 2016 06:53:54

I think one of the finest examples of being an ambassador for the HVACR industry has been the refrigeration poster campaign that Steve Gill produced.  It was a global success and rightly won awards around the world.   I have read that AIRAH are now following up and building upon this.  It is great to see international bodies working together.  The posters were a huge success in Aus and NZ. I also saw them in Dubai translated into Arabic. 

I think the success story of the poster demonstrates that with social media, one can be an ambassador for the HVACR industry in so many new ways than previously possible.

I would like to add another name to the list of people mentioned. Klaus Visser here in Aus as been a great ambassador for the industry both at home and abroad.   Klaus is a fine example that age doesn't dampen a person influence or passion or ability to be an ambassador.  As Steve says, age is not a barrier, but nor is it the sole qualification.  It is passion, knowledge, and  enthusiasm for the industry.

Great post Steve.  I couldn't agree more

David Ison
18 August 2016 00:04:24

We all know what an ambassador is, but do we?  I thought I did until I read this and then I realized that they are all around me . So many people influence how I feel about something.  In a way, a direct way, they represent some thing more than themselves.   Yes, we all do represent the HVACR industry to outsiders.

What a responsibility!   Yes Steve, I must take it more seriously. Thank you for making me aware

17 August 2016 14:14:18

Inspiring post. Just the sort of positive outlook this industry needs at the moment

The negative comments left by some about older people acting as ambassadors really misses the point of this post as Steve says that EVERYONE CAN be an ambassador. No one is excluded.  So old, or young, male or female, working in whatever capacity, senior or junior for any organisation.  So spread an inclusive message, we are all potentially ambassadors. 

Thank you Steve

17 August 2016 10:12:24

This helped me get rid of my stereotypes.  The blog name is 'Fresh Talking', I would change it to 'Fresh Thinking'.   In so many ways, the ACR industry is stuck in a rut. So are  many people in it.  Fresh thinking like this blog helps us see that we can change. In fact that we are changing, as is the world outside the ACR industry.

I can't say that it will help me with my job, but I will be more aware of what is happening around me, and that will influence what I do and how I act

Steve, you have just found another another  modern ACR Industry Ambassador.

16 August 2016 17:06:15

I guess I am old school. My grandchildren laugh at men when it comes to even using my smart phone. But I am an apprenticeship trained ammonia refrigeration engineer from back in the 'good old days'. 

I recall as an apprentice having a old guy who had all but retired from the company come around and give us a talk about the possibilities that a career in refrigeration would give us.  'What does this old man know?' was my thought at the time. Looking back, the truth is that what he told us was both right and wrong.   The importance of refrigeration to the world and how useful having skills in this field would prove to be for us, was correct.  He said that I would have a job for life, and yes, I did have. 

But the business world and working practises he described had changed, even back then, we knew that he was 'thinking and talking' like an old person.  It is a shame, and very shallow,  but I have to say that his appearance put me off, I didn't want to be like him. I associated the industry with this old man.  Clever, indeed, very clever and respected as he was, I didn't like to think that the fridge industry was full of old men like him. 

But now I am like him, in fact I am at least 10 years older than he was when he spoke to us. And human nature tells me that if I went to speak to young people today that I would more than likely have the same disconnection with them as he had with us. We respected his knowledge, but truth is, we didn't want to be like him.

Then along came the internet, which I can and do use. In fact, it is my window to the world.  I spend several hours a day on it reading industry news and technical articles. The world is changing so fast.  I recall having to almost steal the catalogues from competitors to try and find out what they are up to. Now I can download almost all the information including prices from most of them online. It is all available. Remarkable.

The Internet has also opened up the potential for me to engage with others from around the world about the industry that I love.  I have online chats with fellow fridge engineers from all over.  I can help them, and I can offer advice.  What is more, the basics of the systems are not changed, so my knowledge is valued.

I never ever wanted to end up like the 'ambassador' who came to talk to us apprentices all those years ago, and I haven't, but that doesn't mean that like him, I am not feeling the sense of 'putting something back' into the industry, by sharing my passion and knowledge. 

Steve, you are 100% correct.   We are all ambassadors for the industry, and what is more, there are endless opportunities for us to keep involved. 

Keep up the good work Steve. I intend to, and feel that I can wear the ambassador badge with pride, along with many many others that choose to do so.


16 August 2016 16:16:06

This is very very true.  People in the ACR industry are generally ones that enjoy helping others, so it makes perfect sense that it should breed an thriving online community of sharing ideas, and yes problems, because we are also a problem solving industry.

I would have laughed if anyone else described me as an ambassador for the ACR industry but you have put it so well Steve that you I am sure you are right

We are a conservative industry, and in many ways, we are behind current business trends but I think that once again, you have opened my eyes to seeing this industry in a different light.    Great post. 

16 August 2016 14:39:29

I don't think that anyone can deny that when they think of an ambassador, they immediately think of a person holding face to face meetings, or carrying out official visits.  But Steve is right, because I thought deeply about it, I realised that all the ambassadors that I thought of  I have actually only ever come into contact  with digitally. I have seen them on news reports or on TV, or youtube, or even just read about them.   
But then I thought about other ambassadors for companies, and these are not the sales people, these are the ones that I come into contact with through our daily working.  They are ambassadors for their organisations, not the CEOs. In fact, I don't even know who most of the heads of the companies that i deal with are.

So then I thought about the ACR industry, and again, Steve was right. The people that I naturally think of as the great ambassadors for the industry are either ones that I read about, but more than that, they are also the ones, who are also in other ways quite ordinary, but who face the industry in a positive way.  We have so many when I think about it. The top students and trainees, the service engineers who go out of their way to help their customer, there are so many examples, and yes, none fit the old world vision of the retired guy visiting schools.  This is not meant to be ageist because it is more a mental picture than an actual one. Because being past retirement age doesn't stop one being an ambassador.  

We do need more women flying the flag for this industry and it is good to hear that Steve has launched the Women in RACHP network.  

This is a very good post, and inspires me to step up and do more, or perhaps just do what I am doing but be aware that in my own way, I am also an ambassador for the ACR industry, and that these words here do matter. We all have a voice now.


Frank C
16 August 2016 11:03:57

Really good post Steve. Made me rethink the industry and my role within it.   Lots to think about after reading this - am I really an ambassador for the ACR industry?

15 August 2016 16:09:03

Very smart and intelligent read.  So many out there blame others for not doing enough to support our industry, yet at the same time, do nothing themselves.  It is true that with the power of the internet we are all ambassadors for the industry as our words travel far and wide in a split second. Equally important is that our actions do too. There have been many names mentioned here as being great industry ambassadors and I would like to add Mark Forsyth from Skillfridge.  He has been working hard ro raise standards in this industry through the Skillfridge competition.   I think Steve Gill is also involved in that too.   Thank heavens that we have guys like this out there.  The ACR Industry may always need more of us to be active in a positive way, but we have also been fortunate to have the ones that we have.  Very good article. 

15 August 2016 08:57:23

Interesting post with so many thought provoking comments.

I was totally unaware that the IOR has produced some training material and a website for schools, but I had heard of CoolScience. 

It was good to read Steve Wright's comments based upon his actual experience of being a STEM Ambassador.  Why aren't STEM activities more coordinated by our industry?  Many years ago I think I recall Guy Hundy, or someone like him, leading the ambassdor visiting to schools and colleges. I think Graeme Maidment also did the same but before he was IOR President. Has all this ended?

I think Steve Gill's message is that we can all get involved and shouldn't leave this to others, but it would be nice to have some coordination and leadership in this area because quite frankly, I see the approach as very patchy and disjointed at the moment inspite of the sinsere efforts of people like Steve Wright

Steve Wright
14 January 2016 17:11:31

Hi Glenn, Frankly the IoR stuff is very dated. As a STEM ambassador I'm looking to engage students up to the age of 18 including relatively young children. What I think is needed is either games or toys that focus on our industry. You have to engage the student very quickly and their attention span is usually no more than 10 minutes. I take a hand held Sterling engine around the careers shows that  I attend and both the kids and the adults love it. What we use must first be safe, very safe, have no batteries and be fun. It must be very portable and robust. It must engage the students in the core of our business, in other words basic temperature and pressure demonstrations. To give you an example here is link to a web site in India, this is how one teacher does it.

Glenn Hall
04 January 2016 11:37:50

I was rereading Steve Gill blogs. All of them very good and never seem dated.

I saw the comment from Stephen Wright, the STEM Ambassador. I saw that brighton had already replied but I wonder what Stephen Wright thought about the Fantastic Fridges material that the IOR have produced, and also the Cool Science initiative from the IOR last year?

Does that satisfy the requirement for materials for schools?

Ron Gentle
21 December 2015 21:59:13

Thank you Roger for reminding me that this post existed.  There are some really big names leaving comments here. I agree with you, this was a fine post from Steve.

Roger S
21 December 2015 18:59:18

I read this again after reading the Fred Award blog. That post is quite rightly receiving a lot of applause at the moment. It is has been phenomenally popular and of course actually led to the Customer Service Award.  But after reading this one again, and the comments here, I think this one is even better.  

There are a very small number of people who are high profile but who actually do so much more than we ever see. I would include the same names as others have mentioned here; Steve Gill, Graeme Fox, and Graeme Maidment. All high profile but all doing so much more than we ever see. Great ambassadors

I must give a nod to Chris Vallis who has risen recently. He has shown himself worthy of inclusion into such a list

This is a truly great blog


By Kennedy
25 June 2013 10:18:00
Spot on. The notion that an ACR Industry Ambassador has to be a retired head of a company or a professor is so out-dated that only the white-elephant organisations still reward these types.
In the mean-time, the modern world has moved on and the people really influencing the day to day roots of the industry will be found on the web, not in the board room or lecture theatre.

Great observational blog and right up to date.

This is best blog from Mr Gill yet in my opinion
By Barry Beaumont
25 June 2013 10:17:00
Spent a day at the ACR Show. it was very Good.

I would like to add John Ellis to the names previously mentioned as Ambassadors for this industry.

Very old school, but still doing a great job

The concept of their being a 'modern' version of the traditional industry ambassador is very interesting but difficult to get my head around. Perhaps the younger people in the industry can relate to this better than us older guys.

I still like to meet people in the flesh and can relate to a face and hand shake more than a photo on a screen and an electronic written greeting. I guess there is room, and a need for both these days.

The idea of an award for a modern style ambassador as mentioned previously in the comments here is interesting, but I fear that the judges would find it difficult as they tend to also be old school. Has anyone thought of making an Ambassador award along the same lines as the customer service award where online voting decides it? That at least would bring it up to date and be a more appropriate style of contest for the ACR Ambassadors of today
Thank you for such an interesting and thought provoking blog post.
By Brian Flowers
25 June 2013 10:16:00
Very sad new about Eddie. The industry has lost one of its leaders and best ambassadors
Thoughts are with his family and friends at this time
By Graham Smith
25 June 2013 10:15:00
Very sad news about Eddie. A really legend in this industry
Condolences to Eddie's family and friends at this time.

By the way, I really liked your magician post on LinkedIn dedicated to Eddie, Very fitting, In his own way, Eddie was a magician and created magic.

Hope you will post the magician picture elsewhere for other to see.

RIP Eddie
By Graham Wright
25 June 2013 10:14:00
Well said Steve.Spoken like a true statesman
Very sad news about Eddie. An impossible act to follow.
Commiserations to Eddie's family and friends.
By Steve Gill
25 June 2013 10:13:00
I heard the very sad news about Eddie Gittoes this week.
Eddie was one of the finest examples of a true industry ACR Ambassador.
I first met Eddie some twenty years ago and we have been in regular contact ever since.
Eddie was one of those extraordinary people who had the energy and commitment to drive his own very successful business and also to promote and support the industry through active involvement in the trade bodies and associations.
He will be remembered for so many things by so many different people, but for me, it was his innovative engineering that will always stand out.
I last met Eddie in late summer at the Cooling Industry Awards Judging day, and although clearly unwell, he contributed in his usual constructive and positive way.
His last words to me where 'Lets meet up soon, we have lots to talk about'.
Sadly, we never got to have that conversation but fortunately for me I can cherish the memory of so many other previous ones.
My thoughts and condolences to Eddie's family, friends and work colleagues.
Two measures of a true industry ambassador is the hole left by their absence and the legacy they leave..
Eddie, you made a huge impression and a have left legacy that will go on for a very long time. The hole in this industry that your parting leaves cannot be filled.
By Lawrence Davis
25 June 2013 10:12:00
My New Year's Resolution is to be an Ambassador for the ACR industry like Steve Gill, Graeme Fox, Barry Lyons, John Emm, Mike Nankivell, and all the others mentioned above by others. These people are giants of the UK ACR industry and also internationally known.
These people show us what is possible if we put our minds and spirits to it.
I know I have missed many names off the list and I don't wish to offend anyone, so please do not take any offense. But I wish and hope that one day my name may join the ranks of those named about and elsewhere in this thread
Merry Christmas Steve and a Happy New Year to all.
By Mike Prmrose
25 June 2013 10:11:00
I agree with Chris that awards generally have been tarnished by the results for certain categories during the past year.
Time to rethink the judges or to get a better mix from the industry
I agree with everyone that the Customer Service Award for front line staff is a very refreshing addition. Well done to Acr News for launching this
By Chris Elliot
25 June 2013 10:10:00
I read this blog after reading the other blogs by Steve Gill and Graeme Fox.
Interesting who is mentioned here and who isn't.
I there there is a great divide appearing between the judges of the industry award and the actual industry. Although some winners of the appear to have been popular choices judging by the comments here, it is also clear that old men coming to the end of their careers is not something that appeals to the modern industry in the same was as it did in the past. Miriam Rodway, the IOR secretary and last year's winner of the Alan Moor Award was a surprising choice but also a brave one. Steve Gill points the way to the future here by recognising those that are active in a more modern way.
The industry is going through a change and a period of looking at itself as mentioned in Graeme Fox's blog. The new Customer Service Award is a way to shake off the past and to re-evaluate what is important to this industry, to what values it should promote.
Although the Fred Award blog from Steve received more attention, I think this one asks just as many questions of the ACR industry in the modern world. Time to move with the times. Great blog
By Graham Smith
25 June 2013 10:09:00
Well done Stephen Wright for being proactive in promoting our industry to the younger generation. These are our future and the work you are doing with them is a fine example of being an ACR Industry Ambassador.
Another fine example is one of the past IOR presidents Mr Guy Hundy. He has also been active in promoting the ACR industry within schools and colleges.
By Brighton
25 June 2013 10:08:00
There is some stuff on the IOR website which can be used online or downloaded:
May not be up to the IET level but it is something.
The IOR as you are probably aware is run in the main by volunteers and funded by donations. If you feel passionate about this subject why not contact the IOR and offer to help them. I am sure they will appreciate it.
As for CIBSE, they are much better funded and supported but I am not sure what they do for schools in the way of promoting the industry. Perhaps someone else can advise on that.
By Stephen Wright
25 June 2013 10:07:00
I am a STEM Ambassador, when are either the IoR or CIBSE going to to produce some material we can take into schools aimed at the kids either doing their options or looking at post GCSE/FE.

Currently there is nothing available ... Take a look at the stuff produced by the IET here is the link Its fun, focused and targeted... We need something similar with a clear focus on both Refrigeration and Building Services.
By Julian Johnson
25 June 2013 10:06:00
Steve's blogs read like a statesman for the industry. I can't think of a person in the industry today who sees the bigger picture better than him while still retaining an eye for the details and most importantly the people working within it.
Luckily there are many great ambassadors for the ACR industry and Steve is one of the finest in every sense of the word.
I hope Steve's example and this blog will motivate others to raise their game and become proud members of the industry too.
I expect this post will greatly embarrass Steve but I felt that it was worth saying because I can say that he has been an inspiration for me personally.

By John S
25 June 2013 10:05:00
Interesting to see Dave Pearson added to the list. That is a good call Michael.Surprised his name hasn't come up before.

I know Shaun Green has been mentioned previous but I do think he is really flying the Green Flag very well for the industry and worth a second (or third) mention.

Has anyone mentioned Barry Lyons? I know he won the Alan Moor award a few years back and just as John Simpson said, previous winners really do read like a whos who.

I read this blog a few months back and have just read it again with fresh eyes. It really is very good.
By Michael Steep
25 June 2013 10:04:00
I would like to add Dave Pearson of Star Refrigeration to the list of names of industry ambassadors given previously by others

He really is doing some fantastic work and following in the fine tradition of the Pearson family.
By Sirirat Sirpavatakul
25 June 2013 10:03:00
Hello. I met Khun Steve at the BKK RHVAC Exhibition and then found his blog online.
Very interesting article regarding the lesson we can learn about customer service from a postman. We should all have an open mind to learn from other professionals from other industries. We can also learn from members of our own industry from other countries. The ACR industry is international. Khun Steve bridges the east and west.
I hope to read and learn more in the future
We pride ourselves on our quality of customer service but that is always something that can be improved upon
I enjoyed reading this.
Thank you
Sirirat (from Thailand)
By Dean Whitting
25 June 2013 10:02:00
I find myself disagreeing with Ric Newman's comment, but don't really feel strongly enough to openly say that I disagree. Let's say that I beg to differ.
The term 'ambassador' is so subjective that we can all put our own interpretation to it and argue effectively for any individual or even group of people. Of course, this also applies the other way and we can equally argue effectively against any one, but lets not get into that.
The reason that I find myself disagreeing with Ric's comment is obviously based upon my own notion of what an 'ambassador' is. Each of the Awards that Ric mentions, has a set of criteria which I assume the judges use as a basis for their selection of an eventual Award recipient. I have nothing but admiration for the winners of all the Awards and certainly am in no position to disagree with any of them, but would I describe then (or at least some of them) as ambassadors for the industry? The answer, my answer, is no, but then the Award was not particularly aimed with being an industry ambassador in mind.
There has only been one recipient of the Phil Creaney Award as yet and I must say that the winner does fit the bill (to my mind at least) as being an ambassador for the industry as well. May be that is because there has only been one winner so far so less people to consider.
I do not know who all the winners of the Fred Jamieson Award have been, but of those that I know of, I don't think that all fit my idea of what an industry ambassador should be. I don't think (again this is all a personal view) that all the IOR Service Engineer Life time achievement Award winners have been great ambassadors, wonderful people though they all are. And finally, the Alan Moor Award, again a mixed bag when it comes to the 'ambassador for the industry' stakes go.
Does this make any of the Award winners less worthy? No, they are all wonderful deserving winners, carefully chosen by conscientious judges against robust selection criteria.
Having read this blog several times, I find that I agree that today, more than ever, there are more opportunities to become visible to a wider audience and that some individuals are using this to good effect by promoting the industry in a positive light and also by helping others.
We have so many great people in this industry. Many of these will not win any Awards at dinners but as Steve says very eloquently "All of us are ambassadors for the ACR industry. Please take this responsibility seriously."
By Ric Newman
25 June 2013 10:01:00
In reply to John Simpson's comment: I think one can also add winners of the Phil Creaney Award, the Fred Jamieson Award, and the IOR's Service Engineer Award as Ambassadors for the industry.
By John Simpson
25 June 2013 10:00:00
A list of past winners of the ACR News Alan Moor Award reads like a who's who of true industry ambassadors. These unsung heroes really do represent the industry for all the right reasons and have th etraditional core values that many of us in the industry hold dearly.
The advent of social media hasn't changed these values but it has allowed embassadors to take different approaches to representing the industry. More have become visable. New communication routes have changed, but values haven't.
This is very interesting and modern thinking article by one of the industry's best ambassadors.
By Craig
25 June 2013 09:59:00
Congratulations on the HVR Award.
By Tom Barber
25 June 2013 09:58:00
Steve, congratulations on winning the HVR Awards last night.
By Paul Cornwell
25 June 2013 09:57:00
Thanks Lynn for the update. Welcome to ACR News as well!
I expect that I will see Neil at the show next year and hopefully yourself too
By Lynn Sencicle
25 June 2013 09:56:00
Neil has a number of projects on the go - I can't speak for him on those - however I can say that he will be involved with ACR News one way or another for a while yet, and I'm certain you'll all see him at the ACR Show.
By Paul Cornwell
25 June 2013 09:55:00
Does anyone know where Neil Everitt disappeared to?
By Will Busby
25 June 2013 09:54:00
Well said. Good article
By Nelson Andrade
25 June 2013 09:53:00
Its digital or die for anyone hoping to be a far reaching industry ambassador today. Steve, you have hit the nail firmly on the head.
By Leigh Johns
25 June 2013 09:52:00
One thing I have to mention is the difference between social media & substance. The challenge here is how to orchestrate the seriousness of traditional ACR Industry ambassador values and the instantaneous gratification of fast media.
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