Mexichem, the refrigerant manufacturer and supplier, has introduced a new visual identity for its Klea brand.

The move is part of a revision to the company’s corporate identity, which will see the existing Mexichem Fluor logo replaced by the Mexichem master brand and the introduction of category brands for its refrigerants and medical propellant operations.

Refrigerants trading EMEAI business manager for Mexichem’s Fluor Business Group, Sarah Hughes, said: “Our Klea brand is well established and respected across the HVACR and technical propellant markets. The clean, modern new visual identity is a complement to the high standards we set in product quality and customer support, and our work in developing new reduced GWP refrigerants.”

A new website featuring the changes has been launched at www.mexichemfluor.com.

New marketing materials and product packaging will also be introduced as the campaign progresses.