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Danfoss acquires Dutch software company

Danfoss has acquired the Dutch software company Advitronic Engineering BV.


For Danfoss, the acquisition is “a step up in solutions related to Internet of Things and Connectivity in the food retail industry”. In addition, it is part of a strategic focus to strengthen the food retail services portfolio, benefitting its customers and partners.

Access to all relevant data at the retailers is critical to sell monitoring and controlling services, and Advitronic Engineering has developed products that enable connectivity between different control systems.

With headquarters in Giessen, the Netherlands, Advitronic Engineering was established in 2004. Uniting the two companies will also benefit the customers in terms of lower operational cost and improved energy efficiency.


Henrik Schurmann, vice president, food retail, Danfoss Cooling, said: “The investment will provide us with an opportunity to position ourselves as a solution-oriented and innovative partner in smart store solutions and will further improve Danfoss’ enterprise management systems. Advitronic Engineering has developed products that enable capturing data from different products and control systems in supermarkets.”

Pim Melisse, general manager of Advitronic Engineering,added: “The growing interest among customers keen to take control of their own system performance has turned into a business. Together, Danfoss and Advitronic Engineering is a great match to lower operational cost and improve energy efficiency. Our partnership is a great win for the food retail industry and our customers.”

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