Aspen Pumps marketing director, Kelly Aspen.
Mr Butler’s appointment underlines Aspen’s commitment to push towards the next phase of growth, which has been the cornerstone of Aspen’s heritage for over 20 years, either through launches of innovative products, the success of a dynamic sales team or strategically focused business acquisitions.
A key appointment to the Aspen team, Mr Butler brings with him a wealth of knowledge, boasting over 20 years’ marketing communications and product management experience within the built environment. A well-known figure within the HVAC sector, before joining Aspen, he was deputy chief executive at BEAMA, the leading trade association representing electrotechnical manufacturers. Mr Butler was also a member of the senior team at the Energy Saving Trust, responsible for trade marketing relationships and home energy marketing.
Mr Butler’s new position he will see him heading up Aspen Group’s marketing, including overseeing the company’s continuous innovation, delivering multiple product solutions to customers across its core brands in the UK, ensuring well-defined customer messaging, as well as the day-to-day servicing of 100 export markets. In terms of product offering through the channel, Mr Butler aims to provide a cohesive approach to planning, validating, measuring and evaluating all marketing activity. He will also be reviewing Aspen’s digital strategy and building strong links with the innovation team and global sales force to ensure product development and overall offering are relevant to the acr engineer.
Adrian Thompson, chief executive of Aspen Pumps, said: “We are delighted to welcome Kelly to the management team at Aspen Pumps Group. Over two decades, we have continued our global expansion through acquisitions, investment in sales resource and product innovation.
Overall, the Group has delivered record growth; this is all down to the hard work and dedication of the Aspen team. The appointment of Kelly will now help us move forward as we enter our next phase of growth.”