Symon Spinks, a partner of Spalding Air Conditioning Services is one of 12 men who showed his keeness to get naked for a woman - by appearing in a charity calendar.
It was Spalding hairdresser Sharon Peter who thought up the idea for Spalding's 2009 calendar, which features naked businessmen.
Spalding Macmillan Cancer Support's fundraising committee soon fleshed out a plan and discovered Symon Spinks was amongst those willing to pay £250 to get naked for the worthy cause.
Symon Spinks, runs Spalding Air Conditioning Services with co-partner Rob Lyon, who hopes to raise the profile of the charity and the firm, following the calendar's publication.
Spalding Air Conditioning Services established in 2006, began providing air conditioning to the domestic and small business marketplace. Since then the company has grown and taken on larger projects including installation and maintenance in schools and large office buildings.
On the firm's website, Symon said 'We always wanted to set out to provide a value for money package to our customers along with a solid customer service'.
The town of Spalding's saucy calendar costs £6.99 and is all profit, with every 20 sold helping fund a Macmillan nurse for a day. Each sponsor paid £250 per page which covered the charity's costs. Photographic skills were donated by big-day-photography.
To get a copy of the calendar, postal orders for £9(cheques payable to Macmillan Cancer Support), can be sent to Macmillan Cancer Support, c/o Strands of Spalding, unit 2 Macs Neighbourhood Centre, Woolram Wygate, Spalding, Lincs, PE11 3GD. Alternatively you can call 01775 768999.