Leading a structure that will serve as the reference point for the solution marketing teams, Martello will continue to pursue the Group’s goal of fostering sustainable medium-to-long-term growth. He will be key in directing, managing, and coordinating corporate marketing activities to ensure a competitive global positioning of Carel solutions. The central marketing department will be responsible for setting priorities and objectives across different regions and channels, ensuring alignment with the company’s global strategy. This will also include defining best commercial practices and streamlining the Group’s sales processes.

'Carel is a benchmark for innovation in the HVAC/R sector. Our goal is to continue developing cutting-edge solutions that proactively meet market needs with a sustainable and integrated approach,' said Martello.

Martello holds a degree in electronic engineering from the University of Padua. He began his career in 1998, working on the design of electronic instruments for the process industry. He joined Carel in 2004 as a product manager in the systems for humidity control business unit, later becoming climate business unit manager and subsequently Group head of platforms, overseeing the entire lifecycle of Carel’s product ranges. From 2018 to 2021, he served as CEO of Recuperator S.p.A., a Carel Group company specialising in designing, producing, and marketing air-to-air heat exchangers. Since 2023, he has held the Group Chief IAQ Officer position within Carel’s IAQ global business unit, tasked with developing and supporting the Group’s growth plans for indoor air quality solutions.