Smith has joined from Triflow, a company within the IBP Group, where he held the position of national sales manager. His industry experience includes leadership roles with Ideal Stelrad Group, Wolseley and Triton Showers.

Commenting on his new role, Smith said: “Throughout my career, I’ve been involved in sales development for key brands, establishing demand at the merchant trade counter and I’m looking forward to continuing in that vein.

“Creating an environment that encourages more plumbing, heating, air conditioning and refrigeration installers to move towards press fitting will be a key part of our team strategy moving forward.

“There are numerous technical, safety and financial benefits associated with investing in press and we’ll be doing all we can to illustrate those.”