Manor Refrigerated Cabinets has launched a new corporate identity as part of strategic growth plans and has a new website at www.manrefcab.co.uk.

Consisting of a light and dark blue pairing, the corporate colour scheme has now been rolled out to all elements of the firm's identity. A new company logo features a stylised snowflake created from four capital M letters, in a striking bold font.

The new website has been designed as a central communications hub for the business and is an integral part of the company's marketing strategy. Constructed using responsive web design, the site automatically adjusts to the visitor's browsing device to give the best possible viewing experience.

The website showcases the most recent innovations in retail refrigeration cabinet solutions, offering quick and simple access to available products, videos, gallery images and the latest news. The Customer Secure Area is a login protected section of the website which provides customers with detailed information such as product specifications and pricing.

Managing director Mike Tucker said: 'The creation of a new corporate identity for Manor Refrigerated Cabinets is a key part of the investment that has been made in the development of the business over the past year. The launch of the website also highlights the expansion of the company; it not only offers visitors a chance to view our comprehensive range of cabinet solutions, but also to understand the importance of our green credentials and the research and development work we are involved in with our in-house test facility.'