Reporting to Stuart Eagleton, Mr Bell will be responsible for developing new direct business for Fujitsu with installers, consultants and end users throughout Nottingham, Derbyshire, Leicestershire, Lincolnshire and the West Midlands.

He said: “I am delighted to have joined Fujitsu at such an exciting time in the company’s development. There are many opportunities over the next 12 months to develop and nurture new direct accounts, create new customer relationships and expand Fujitsu’s portfolio of blue chip companies throughout the Midlands.

“The air conditioning sector remains extremely competitive as established brands continue to compete for market share. However, what sets Fujitsu apart from others is the level of customer service available; since joining the business in November, I’ve been really impressed with everybody’s commitment and dedication. We strive to honour our promises on delivery and availability, which goes a long way to growing and developing customer relations through repeat business.”