Simon has more than 30 years of industry knowledge and a significant network of industry contacts with distributors, chain accounts and the cost sector. His experience has been gained from the ground up, starting as a field engineer and then sales roles with a South coast dealer and Falcon Foodservice Equipment, where he progressed quickly to the role of national sales manager.
Hoshizaki UK has appointed Simon Frost CFSP as director, sales and chain accounts.
He will work closely with Steve Loughton who was recently appointed as director, UK & Ireland.
Simon has more than 30 years of industry knowledge and a significant network of industry contacts with distributors, chain accounts and the cost sector. His experience has been gained from the ground up, starting as a field engineer and then sales roles with a South coast dealer and Falcon Foodservice Equipment, where he progressed quickly to the role of national sales manager. 
He was sales director at Manitowoc UK where he gained huge knowledge of International brands and worked with factories in both North America and Europe. In addition, he has worked as UK country manager for Wexiodisk which manufactures professional warewashing equipment and latterly, Monika, which majors in wireless temperature monitoring equipment for the foodservice industry.
Simon is the immediate past Chairman of CESA and played an integral role in launching the CFSP scheme in the UK.
With a reputation for driving commercial growth and delivering exemplary customer accountability, Simon will bring additional insight and an in-depth understanding of the equipment marketplace to the role. He also shares Steve Loughton’s belief in the power of the distributor network.