Developed by Adande, Aircell is a new airflow management system for chilled display cabinets designed specifically to create energy savings of over 30 percent when compared with conventional open-front cabinets. This new technology delivers both a stable holding temperature and stable humidity, ensuring the food on sale is preserved at optimum quality for longer, thus reducing waste.

Having undergone testing and in-store trials, the technology is now ready to go on the market. To facilitate this, the firm is looking for £1.5m to support them. With initial sales made and positive feedback, major brands are taking an active interest.

Adande Aircell chief executive, Nigel Bell, said: “Sustainability is a global priority. We have to find new ways of reducing waste. Precious resources such as food and energy should be valued and preserved; we all have a vested interest in finding ways to do that.

“Aircell takes into account the commercial benefit of enabling customers to handle goods with ease, preserves the food displayed and most importantly makes an impactful energy saving. It provides an answer, and moves the narrative forward.  In reality, supermarket cold aisle syndrome could soon be a thing of the past.”

Speaking of the funding round, he says: “We have a focused ambition, to take this technology global, and are now seeking £1.5m to help us further the commercialisation process, using the funds to add both resource and working capital.”