A-Gas is now using social media to keep users and potential customers up-to-date.
With Facebook reaching over one billion registered users and LinkedIn an established and valuable resource for business oriented networking, social media creates many opportunities for customer engagement and forms a key component of A-Gas' business relationships.
The company actively works with its distributors so that customers benefit from the most up to date information available. It says that social media offers another channel for reaching out to customers. Its social media pages have been designed as group platforms which will share news on all group companies and will provide customers with updates on A-Gas across the globe.
Group marketing executive, Hayley Russell, said: 'The web effect is undoubtedly a valuable communications tool in the marketing mix. With the availability of smart phones and tablets it is easier to keep in touch and reach a wider audience.'
Only last month A-Gas released a free app targeted at refrigeration, HVAC contractors and service engineers, providing them with fast and comprehensive data straight to their iPhones or Android devices.
Sally Fairman, group corporate development director at A-Gas, said: 'We are very responsive to the needs of our customers and are keen to embrace new technologies that provide them with access to information and updates as quickly as possible.'