Elmer enters the refrigeration industry with over two decades of commercial experience, primarily within the diesel generator sector. His professional background encompasses regional sales, business development, and general management, where he previously held responsibility for operational oversight and financial forecasting.

Since joining the company, Elmer has focused on transitioning his technical expertise from power generation to cooling technology. He now serves as a dedicated specialist for Bitzer’s condensing unit range, assisting clients with specific project requirements and application needs.

The appointment aligns with Bitzer UK’s strategy to strengthen its market presence through 2025. Elmer is tasked with providing direct support to installers and consultants nationwide as the company expands its reach in the UK cooling sector.

Regarding his new position, Elmer noted that while the transition to refrigeration involves a significant learning curve, he is focused on expanding his product knowledge to help customers identify appropriate solutions for their projects.