With demand for Bitzer’s products worldwide, Beijer Ref’s trade and distribution expertise is highly valuable not only in Europe but also in Asia. In May this year, Bitzer signed a contract with Beijer Ref for 2016 and 2017, continuing the successful strategic partnership with the wholesaler for refrigeration and air-conditioning products. In the future, both companies want to work more closely together to improve their products and services in the various marketplaces.
Beijer Ref AB and Bitzer have signed a renewed contract strengthening their long term cooperation.
The compressor specialist will continue to rely on its strategic partnership with Beijer Ref to promote the worldwide distribution of its products. At the same time, Bitzer is further extending its international customer support, following the principle of thinking globally, acting locally.
With demand for Bitzer’s products worldwide, Beijer Ref’s trade and distribution expertise is highly valuable not only in Europe but also in Asia. In May this year, Bitzer signed a contract with Beijer Ref for 2016 and 2017, continuing the successful strategic partnership with the wholesaler for refrigeration and air-conditioning products. In the future, both companies want to work more closely together to improve their products an
d services in the various marketplaces.
Bitzer’s chief sales and marketing officer, Gianni Parlanti, said: “This partnership improves the availability and choice of Bitzer products for Beijer Ref’s customers. It combines our efficient, environmentally friendly and reliable products with our partner’s proven distribution paths and their professional customer service.”
In total 38 members of the Beijer Ref Group are part of the renewed contract. Experienced refrigeration engineers work together as specialists for consultancy, sales, storage and dispatch in order to ensure smooth distribution of refrigeration and air conditioning equipment and the associated components. In the future too, Beijer Ref will continue to offer the complete range of Bitzer products and will present them through a variety of media channels, as well as at exhibitions. Bitzer supports its partner with a number of measures, including training courses for the Beijer Ref team.
Pictured from L to R: Erik Bucher (Bitzer’s director of sales, refrigeration), Robert Schweig (vice president Beijer Ref ARW, procurement), Simon Karlin (coo and executive vice president, Beijer Ref ARW) and Gianni Parlanti (Bitzer’s chief sales and marketing officer).