Wilkinson brings several years of experience in the foodservice equipment sector. He previously spent four years at Falcon Foodservice, where he helped expand the company’s presence in the healthcare market, including introducing new products to NHS and care home clients.

At Hubbard Systems, Wilkinson is currently meeting with dealers and customers to introduce himself and discuss updates to the product portfolio. “It’s been great to see how much they value Hubbard Systems, and its parent company HTG, not only in terms of the quality of products but also the high level of after-sales support the company delivers,” he said.

Pete Grey, managing director of HTG Trading, welcomed the appointment. “Adam will be a great addition to the team,” he said. “He brings experience, a fresh approach, an acute perspective and a successful record in growing sales.”

Wilkinson said he is keen to build new relationships and strengthen existing ones. “I’ve joined the company at the ideal time. There are new products and ranges to talk about, and exciting new launches in the pipeline.”

Outside of work, Wilkinson enjoys fishing (“basically anything to do with fish”), motorsports, mountain biking, and supporting Fulham FC. He also describes himself as “quite tasty” at darts.