Toshiba Corporation has been appointed an Official Sponsor of the Rugby World Cup 2015, renewing its support for the biggest tournament in rugby for the third consecutive time.
Toshiba Corporation has been appointed an Official Sponsor of the Rugby World Cup 2015, renewing its support for the biggest tournament in rugby for the third consecutive time.
During this year’s Rugby World Cup 48 matches will take place across England and Wales, from 18 September to 31 October.
Toshiba’s association spans the breadth of its business domains including social infrastructure, air conditioning, multi-functional printers, digital products and medical imaging devices. In addition, it will support the tournament by providing its products to help the running of the event.
Toshiba has a long heritage in rugby. As well as sponsoring Rugby World Cup in 2007 and 2011, last year it became the official sponsor of the Japanese Men’s team and will also support their participation in Rugby World Cup 2015. A further example of Toshiba’s dedication to the game is with its own team, ‘BRAVE LUPUS’, which competes in Japan’s Rugby Top League. Many members of the team have represented the nation as part of Japan’s Rugby World Cup team over the years.
Noriaki Hashimoto, corporate vice president, corporate representative – EMEA, Toshiba Corporation, said: “Toshiba is delighted to be continuing its successful partnership with the Rugby World Cup. The tournament is one of the world’s greatest sporting events and we’re looking forward to playing our part in bringing the power and the passion of the games to a bigger audience than ever before.”
In the build up to and during the tournament, Toshiba will initiate a range of activities to enhance its association and engage spectators with the event. This will include perimeter boards at each match of the tournament as part of a larger advertising programme. Activity will be focused on regions where rugby is most popular including Europe, Japan, Oceania and Africa.