Toshiba Air Conditioning has announced significant reductions in UK equipment prices following continuing business efficiency improvements and economies of scale due to growth.

The reductions of up to 16 per cent come into effect from today (1 June) and are part of Toshiba’s strategic goal of doubling air conditioning sales by 2020. The new pricing applies to some of Toshiba’s most popular ranges of splits and VRF air conditioning equipment.

The highlights of the new pricing structure include: Toshiba RAS systems reduced by up to 16%; digital Inverter split systems reduced by up to 12%; three-phase Super Digital inverter outdoor units reduced by as much as 14%.

In addition, the company’s multi-award winning VRF systems benefit under the new approach, while associated products – such as some air-to-air heat exchangers – receive a nine per cent reduction.

The company announced its 2020 growth strategy last year and is supporting the initiative with the introduction of new products, increased stocking levels, new appointments, a major expansion in production capacity, enhancement of warranty terms for trained contractors and a global push on training.

Toshiba is dramatically increasing stocking capacity at its Plymouth facility with a further 44,000sq ft of racking space, ensuring immediate product availability across its most popular ranges.

Director and general manager of Toshiba Air Conditioning, David Dunn, said: “We are accelerating our activities on several fronts, to expand our range, further improve logistics, and build on our already highly regarded service to customers.

“A part of this, the recent acquisition of CIAT, and it’s positioning alongside the Toshiba offering, is highly significant. It means we now offer a complete range of solutions for all building types, and all applications.”

“It offers contractors access to a comprehensive range of technology from a single source, streamlining their own supply channels and reducing business costs. We believe that on top of our expanded portfolio and award-winning products, the latest price reductions provide a compelling offer.”