The released data show that Haier accounted for 14.2 percent of the global market in 2017, up 4.55 percent from 2016, making the group the first in the world by a substantial margin.

The brand’s dominant position in the home appliances sector was further confirmed through its top 50 ranking among the World’s 500 Most Influential Brands 2017, a prestigious list compiled by the World Brand Lab, a leading international organisation for brand consulting, research and assessment.

These important achievements are a result of the implementation of Haier’s strategy which places consumers and their needs at the very centre of the brand’s activity. These rankings are also linked to Haier’s wide range of premium products, offering customers more choice and a better experience.

One in five fridges is a Haier

Haier’s products are becoming increasingly well-known around the world. Today, one in five fridges is a Haier product, with a 21.2 percent share of the global refrigeration market.

For almost a decade, Haier has seen rising retail sales growth of its refrigeration appliances, home laundry appliances, electric wine coolers, and freezers.