Carol Fitzgerald has taken on a sales administrator role at the company’s Shropshire headquarters.

Irish-born Ms Fitzgerald, who moved to Telford three years ago, had previously spent 12 years working in France and held sales positions in the drinks industry. She will focus on boosting SMI’s sales in mainland Europe.

Ms Fitzgerald stated: “This is a fantastic range of products, which I know from my experience are far ahead of anything available in countries like France.

“There is so much potential for SMI to expand further into Europe. I’ll be heading over there very soon to meet up with some key players, encouraging them to trial the products.

“The thermal insulation benefits and carbon savings often sound too good to be true – but feedback from everyone who tests our products is that they’re absolutely right.”

August was a record-breaking month for sales of SMI’s Cold-Stop curtains, a popular choice in supermarket cold rooms. More big-money orders have since been received from customers across the UK, as well as the Republic of Ireland and South Africa.

SMI has been saving energy and money for some of the world’s biggest and best known businesses since the 1980s, and its client list includes retailers such as Waitrose, Morrisons, ASDA, Sainsbury’s, Marks & Spencer, The Co-operative, and Lidl.

The business also works with the NHS, the Ministry of Defence, and the food, chemicals, agricultural and home delivery sectors.

SMI's success is all thanks to Tempro, its remarkable lightweight thermal insulation material which has been scientifically proven to cut energy loss by at least 25 percent in chillers, and an amazing 33 percent or more in freezers.

SMI founder and managing director Brian Seymour said: “We are delighted to have Carol on board with us, and looking forward to putting our products in front of big European retailers, so they can see the sort of thermal and financial savings they may be missing out on.”