During the conference, SEACE took the opportunity to position itself as the newly established European organisation for Climate Solutions. The sales conference was attended by 140 participants, including key business partners and Samsung leadership across Europe.

Key speakers shed light on SEACE and its strategic direction, in addition to sharing the organisation’s concrete actions in the long and short terms. Samsung also revealed the new Wind-Free Cassette line-up, and held an interactive session on its distinctive Climate Solutions for Home, Retail, Hotel and Office applications.

Wim Vangeenberghe, president of SEACE, said: “With this first sales conference we have reached an important milestone. As the new dedicated headquarters for the European cooling and heating market, our demonstrated long-term commitment visibly resonated with our key business partners. The fantastic feedback that we received strengthens our confidence in the steps we have taken, and those that we will take. The future in climate solutions looks bright for Samsung as we continue to cater to our customers’ needs across Europe.”

SEACE also launched its website – www.samsung.com/climate – available in more than 25 localised versions and expected to expand to cover other European markets. The new site offers user-friendly navigation, access to full product information, solutions for specific segments and detailed explanations on Samsung Climate Solutions innovations.