The Shop and Display Equipment Association (SDEA) has introduced a new, colourful logo, which also carries the words 'bringing out the best in retail', as part of its strategy for continued growth and success.
A long-established organisation, it matches the needs of Europe's foremost buyers of retail display equipment with the UK's premier designers, manufacturers and suppliers from that sector.

SDEA director, Lawrence Cutler, said: 'The Association is essentially a portal through which buyers and suppliers make contact and do business. Our decision to commission a new identity was not taken lightly, given that the old logo had served us well over many years.

'However, there has been a growing feeling among the Association's members that we should spearhead the next phase of our growth strategy by reflecting the fact that display is a colourful and vibrant element of successful retailing - certainly in the way it is practised by SDEA member companies. The new logo achieves that objective and my colleagues and I are looking forward to implementing it across the very wide range of marketing and communications resources for which we are responsible'.

Among the most significant resources in the SDEA's marketing programme is its website, which provides a vital portal for increasing numbers of retail buyers every year. The Association's Directory, published annually, is also widely recognised as a primary source of information and contacts within the display sector. Both are high on the list for revision in line with the new identity.