Samsung has signed up wholesaler HRP as a distributer, in a bid to capture a major slice of the UK air conditioning market.
Effective from July 1, 2009, the decision makes Samsung's DVM Plus III (VRF) range available nationwide through a newly-formed HRP subsidiary, Samsung Air Conditioning Centre (SACC).

The deal also means Samsung's split systems will be available through HRP's branch network.

The announcement follows the recent UK launch of DVM Plus III.

Jonathan Pettitt, Samsung national sales manager, said: 'The UK is an important market for air conditioning and the alliance with HRP will significantly extend our reach with the full range of DVM Plus III and split systems.'

Samsung distribution sales manager Paul Wilkins said: 'HRP will give us national capability to deal with immediate volume growth, while SACC will get us closer to specifiers through a team of people who are fully trained and dedicated to the Samsung brand. We already have a network of specialist distributors in place - now we can offer larger numbers of specifiers and installers easy access to Samsung products, technical support and training facilities.'

Mandy Pilgrim, HRP group managing director, said: “With Samsung we have developed a bold and different alliance which will enable us to grow the DVM Plus III business through our new wholly owned subsidiary, SACC'.

As well as providing training on Samsung air conditioning systems at its Slough training centre, HRP (based in Bury St Edmunds) will open a Samsung training centre elsewhere in its network of 15 service centre.