The office, based at Solihull Parkway near the NEC, will be managed by sales director Steve Rees.

Mr Rees is well-established in the industry, having previously worked for both Mitsubishi Electric and Thermoscreens.

Nigel Palmer, founder and managing director of Pacair, explained: “We have reached the stage where it makes perfect sense to open a Midlands office and Steve was the ideal choice for the role. Not only does he understand the industry extremely well, he completely embraces our customer-focused approach.”

Pacair’s reputation has been built on close customer liaison and a keen eye for detail, and Mr Palmer sees the move as all about making things easier for customers in the region, as it enables the company to enhance the national support it offers and extend the solutions available for clients.

Deane Flint, sales director for Mitsubishi Electric commented: “Nigel and his team have built a strong reputation for offering a high quality, cradle to grave solution for their customers and the addition of Steve Rees strengthens this in an important part of the country. 

“Everyone in the company understands the need to add value to all the work they supply to customers and their approach mirrors that of Mitsubishi Electric in doing the right thing to deliver quality, sustainable solutions.”