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New HVAC sales director for Lennox EMEA

Lennox has announced that Paulo Andrade has been appointed as the new HVAC sales director for Lennox EMEA. He will continue the Lennox strategy, focusing on technologies diversification, while keeping customer focus at heart.

Paulo Andrade, Lennox EMEA's new HVAC sales director.

Mr Andrade will be in charge of driving HVAC sales in the company’s six regions (France, Spain, Portugal, Germany, Benelux/UK, and Eastern Europe), as well as key accounts and the two-step distribution in the European Union and in the Middle East/Africa.

Mr Andrade began his career with Lennox International in 1998, in Brazil, as a sales representative for Heatcraft. He then moved up to sales leadership roles and finally became sales director for Heatcraft South America in 2008.

Since 2017, Mr Andrade was holding the position of sales director for Lennox EMEA in Spain, where he was driving sales for the HVAC (Lennox brand) and commercial refrigeration (Friga-Bohn and HK Refrigeration brands) products and services.

Ricardo Freitas, vice president and managing director for Lennox EMEA, looks forward to continuing the good cooperation with Paulo Andrade in his new role.

He said: “Paulo’s competences in driving sales performance, his exceptional leadership skills as well as his experience as the managing sales director in a major European market, make him the right candidate to lead the Lennox EMEA HVAC sales team.

“I am confident that he will excel in his new role and ensure tighter coordination of our sales operations to better serve our customers and meet our EMEA growth objectives.”

Mr Andrade is succeeding Bruno Vilaseca, who has decided to pursue a new opportunity after seven years at Lennox EMEA.

“We thank Bruno, who has played an important role in driving the HVAC sales development in EMEA and wish him all the best in his new endeavors”, added Mr Freitas.


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