Mr Fisher has previously spent 16 years with Hobart, graduating from call centre operative to parts and service manager, before moving to GEV where he worked as the company’s technical and sales manager.

Mr Fisher, who has a marketing degree and training in commercial catering and wholesale, will work in tandem with department heads to build on existing successes.

He said: “I’m looking forward to working with the sales team, marketing and the training guys in Combico UK to enhance the service already being provided through innovation and the advancement of current processes.”

First Choice Group’s managing director, John Whitehouse, added: “Julian’s wealth of experience, his knowledge and his skills will be a big asset for us in driving the company forward to achieve even greater successes in the future.

“We now operate at a much higher level than we did even 12 months ago, so adding someone of Julian’s calibre to the First Choice operation reflects our ambition for growing the business and pushing the boundaries of what we can accomplish.”