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Mitsubishi Electric hosts VIP partner conference

Mitsubishi Electric recently hosted over 50 members of its Partner Programme at its ME VIP conference in Turkey, where guests were given an exclusive tour of Mitsubishi Electric’s latest European factory where its range of M Series air conditioning products are manufactured.

During the three-day event, Mitsubishi Electric’s Diamond Quality and Business Solutions partners were given access to Mitsubishi Electric’s production facilities and provided with insights into the high-quality control processes that ensure product excellence.

Partners attended a series of talks on how to grow their business and better serve their customers with Mitsubishi Electric, as well as gaining an understanding of upcoming product updates and the improvements being made to the Partner Programme. 

Janvi Patel, Partner Programme manager at Mitsubishi Electric, said “Our partners are a key channel for us in reaching the market, and it’s very rewarding to be able to offer them a first-hand experience of a key factory where Mitsubishi Electric products are produced. We are proud of our commitment to high-quality production and increasing energy efficiency, and I believe our guests have taken home even greater confidence in the design and manufacture of our products.”

As part of the tour, the partners explored Mitsubishi Electric’s latest 40,000 sq m factory which has an annual production capacity of 500,000 air conditioning units, and were able to witness the manufacturing process for the new M Series range of wall and floor mounted air conditioning units.

The tour focused on Mitsubishi Electric’s high-quality production practices and, as the M Series range uses R32 refrigerant, showcased the company’s ongoing focus on improving energy efficiency and reducing environmental impact.

Mitsubishi Electric demonstrated to partners that the products it manufactures are designed to meet or exceed tightening energy efficiency and environmental regulations, with a greener future in mind.

Air conditioning installers interested in joining Mitsubishi Electric’s Partner Programme should visit: https://les.mitsubishielectric.co.uk/installers/partner-programme

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