From 23-25 January, the large stand provided the ideal platform from which to demonstrate the Midea product range, while promotional activities and DJ Maxine Hardcastle created an atmospheric experience which attracted over 1,600 installers and consultants. 

Midea and FG Europe's aim was to meet with all the UK air conditioning installers to convey the benefits of the Midea brand and the added value installers would receive from partnering with them.

Visitors to the Midea stand were greeted with a demonstration opportunity on one of five products. After the quick demonstration, they received a scratch card which they could then exchange for a lucky dip to win one of 2,300 prizes at the show.

Prizes ranged from a pens, notebooks, and mugs through to cameras, Echo Dots, Kindles, and the top prize of 12 laptops to be won.

Across the three days, Midea and FG Europe managed to meet and greet a total of 1,676 installers and consultants. The opportunity to showcase their products was a valuable one for Midea team, which also resulted in 1,676 happy prize winners!

For those who missed the show, Midea UK and FG Europe will be opening a training facility in their Newcastle Office in spring.