MITSUBISHI Heavy Industries (MHI), which saw its sales channels multiply last month with the purchase of its leading distributor 3D by wholesaler HRP, has revealed aggressive sales plans for 2005.
Speaking exclusively to ACR News, David Lettis, MHI's assistant manager, air conditioner division, revealed the company's plans to become a top-three air conditioning supplier in the next 3-5 years.
Crucial to these plans is a massive marketing campaign starting with a major trade advertising campaign beginning in January. Read the full interview in the January issue of ACR News, due out December 20th.