Martin Büchsel takes over as chief sales and marketing officer at Bitzer

Martin Büchsel has been appointed to chief sales and marketing officer at Bitzer as of 1 April 2021. He will be replacing Gianni Parlanti who is resigning from the position and returning to his home country as managing director of Bitzer Italia at his own request.

L-r: Martin Büchsel and Gianni Parlanti.

Mr Büchsel has held leading positions at various companies belonging to the Freudenberg Group in Germany, France and the USA since 2003. In 2012, he started to work for EagleBurgmann Germany, which has been active in sealing technology for rotating and static equipment for 125 years. EagleBurgmann is a subsidiary of the Freudenberg Group. He held different positions there, including his latest role of vice president sales and marketing. He studied business administration and mechanical engineering.

'Bitzer is a rock-solid company that performs well even in the current pandemic crisis. Many talented people have contributed to this success and everybody can be very proud of it. I am impressed with the degree of digitalization at Bitzer . This is an excellent starting point for meeting future customer needs and ensuring high customer loyalty,' said Mr Büchsel.

‘With Mr Büchsel, our company has found the ideal successor who will guarantee the continuity of the business. We, the executive board of Bitzer , are very pleased that Mr Büchsel can rely on the full support of Mr Parlanti during the transition period,' said Christian Wehrle, member of the executive board and chief operations officer at Bitzer. 'With 30 years of experience in the industry, Gianni Parlanti is a true refrigeration and air conditioning expert who has brought Bitzer a great step forward – especially when looking at the further diversification of the Bitzer Group. We are all very pleased that he will remain with the company in his new role as managing director of Bitzer Italia and Green Point Servizi Industriali.'


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