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LG's reward scheme looks to gain Advantage

LG hopes to boost its place in the air-conditioning market with a revamped incentive scheme known as LG Advantage offering contractors rewards for purchases.
LG
As LG expands its operations in the air conditioning sector, the company is dealing with bigger firms and larger contracts.

On October 25, general manager Tony Gittings acknowledged the previous loyalty points scheme worked well with smaller contractors who usually specified the kit, ordered it and installed it - and got the reward.

However, as the company deals with bigger contracts, there are also more people involved in the ordering process so it is updating the scheme so that companies will receive the benefit, whether it is in the form of discounts or electrical goods or training credits.

'If a contractor is buying more than £350,000 worth of LG ac products then they qualify for a 7% reward. They can take it anyway they choose', said Gittings.

In 2002, the company's LGPA scheme was introduced. It has 1700 members. The firm will contact existing members of LGPA scheme to switch them over to LG Advantage.

LG distributers are the focus of the scheme as contractors register through them.

The IOR Annual Conference – a conference on-demand

Delegates to the IOR Annual Conference taking place from 21 to 22 April will get the chance to access the event live and all sessions and recordings for up six months afterwards providing fantastic value and allowing anyone registering for the event ...

  01-Apr-2021

Optimising indoor air quality is more than a breath of fresh air

In the UK we spend more than 90% of our time indoors so it’s vital that our buildings provide a healthy internal environment for us to live and work in to ensure optimum comfort, wellbeing, productivity and positivity....

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Fridge Freezer Direct Introduces J & E Hall's range of Cellar Cooling

Reliable and energy efficient, the JCC range of cellar coolers are designed to be used in wine and beer cellars above or below ground.
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