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Kgroup becomes Koxka in strategic rebrand

Industrial refrigeration specialist Kgroup has undergone a name change as part of its new strategic plan.

Kgroup, the multinational that encompasses the Koxka and Kobol brands, has decided to start using the trade name Koxka.

The move is expected to facilitate communications with its customers, partners and employees owing to the strength of its most symbolic brand, Koxka.

Grupo K Refrigeración will be maintained as a legal entity.

The brands Koxka and Kobol have been unified under the Koxka brand. The Koxka name, used up until now for fridge units, will also be applied to the company’s other products such as evaporators, condensers, cyrogenic cells and batteries, and on new and future products.

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