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Key new appointment at Vertiv

Critical infrastructure specialist Vertiv has appointed Joachim Fischer as its new channel sales director for Europe, Middle East and Africa (EMEA).

Joachim Fischer, Vertiv's new EMEA channel sales director.

Based in Munich, Mr Fischer will bring significant channel experience to the position, having previously worked as general manager for sales for NEC in Germany, Austria and Switzerland (DACH), leading substantial channel development programmes.

As part of the wider strategy, he will lead the creation of an enhanced product portfolio specifically designed for the channel, along with a competitive commercial policy and a series of marketing initiatives and programmes to support resellers. Moreover, Mr Fischer's role will be essential in supporting new product developments for this segment, as well as bringing edge computing solutions to the market.

Karsten Winther, vice president, sales for Vertiv in EMEA, said: “We have been working intensively to develop a comprehensive list of value propositions – a sophisticated channel dedicated product portfolio, additional investments in reseller recruitments, and further investments in channel marketing programmes, just to mention a few. This is with the ambition to attract partnerships based on trust and mutual significant growth in our channel distributors and resellers, as part of our broader go-to-market strategy.

“We have incredible potential; paired with Joachim’s expertise in driving both projects and run rate business with the channel and all of our new initiatives, we can make substantial progress to become more attractive to channel partners and help expand our reach into this ever-changing, dynamic and critical market area.”

Mr Fischer added: “I am very excited to join Vertiv and to help shape the company’s new channel programmes in EMEA. This market has its own very specific dynamics and I look forward to applying my experience and knowledge to match its needs.”

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