Daikin UK has confirmed its support for The ACR Show 2014, with a substantial exhibition presence and title sponsorship of the event.
The show, the only national exhibition dedicated to the UK air conditioning and refrigeration industry, will now be known as The ACR Show 2014 sponsored by Daikin UK.
Daikin UK is a wholly owned subsidiary of Daikin Europe NV. Globally, Daikin is renowned for its pioneering approach to product development and the unrivalled quality and versatility of its integrated solutions.
With more than 50 years' experience in the design and manufacture of heating, cooling and refrigeration technologies, Daikin is a market leader in heat pump and air conditioning technology. It will use the exhibition to showcase its latest advances in technology, designed to deliver class-leading efficiency, occupant comfort and environmental protection.
Daikin UK experts will also host a series of cutting edge seminars, on each of the three days, covering a wide range of key technical and commercial topics, enabling visitors to get up-to-speed with important industry developments.
Peter Verkempynck, managing director, Daikin UK said: 'We believe it is important to support and drive the UK industry forward, through improved technology, product knowledge, technical advice and face-to-face contact.
'The ACR Show 2014 provides an excellent national stage for industry representatives to meet under one roof and, ultimately, to learn from each other. Our sponsorship of the show provides a fantastic opportunity to engage directly with delegates and present the latest innovations in air conditioning and refrigeration technology, which we believe will have a major impact on the future direction of the industry.
'We are delighted to be supporting this important industry event, and look forward to working closely with the exhibition team in the run-up to the first day of the show on the 11th February 2014.
Jan Thorpe, event director, said: 'It's great to have Daikin UK onboard. Daikin is responsible for the invention of VRV air conditioning, one of the most successful and important innovations in the industry's history.
'Daikin is also unique in the marketplace in terms of the technical quality and breadth of its offering - covering the full range of air conditioning, refrigeration and heat pumps embraced by the show.'
She added: 'Datateam will be working closely with Daikin UK over the coming months to harness the combined power of our marketing resources to ensure the exhibition builds on the success of the launch, and delivers an outstanding event for both visitors and exhibitors.'
The ACR Show 2014 is taking place at the NEC Birmingham on 11 - 13 February 2014 in Hall 9.