Employees at refrigerated courier experts Igloo have been transformed into superheroes as part of its new brand campaign.

The new campaign reflects a major investment by Igloo in its fleet of vans, IT infrastructure and customer service support.

A short film on the company’s new website shows key members of staff employing different super powers to ensure that urgent deliveries get through to clients in ice cold condition.

The fun film also showcases Igloo’s expanded fleet of vehicles that includes four new Mercedes Sprinter Vans and four Mercedes Box Vans.

This investment, in addition to previous new vehicles, increases the Igloo fleet by twenty per cent to support the continued growth of the business.

Alistair Turner, CEO of Igloo, said: “We are starting a new chapter in the growth of Igloo by investing in our people and the service we provide.

“For the last 10 years Igloo has been committed to delivering an exceptional refrigerated delivery service. With an ever increasing list of satisfied clients our expanding delivery network is growing from strength to strength.”

Igloo’s new vehicle fleet offers increased loading capacity and greater versatility including better temperature control, with three different temperature regimes in separate compartments.

Alistair Turner added: “We have increased our capacity to move products around the Igloo depot network and introduced temporary inflatable cold storage at our HQ in Watford to provide additional capacity during peak trading.”