The Reading-based company, GT Refrigeration, is appointed as master distributor for commercial Geneglace ice makers in the UK.
GENEGLACE ice machines are widely used throughout the British fish industry, from boats to fish mongers. Over the years they have acquired a strong reputation for performance and dependability under the most demanding weather conditions.

The new distribution appointment reflects the manufacturer's will to more accurately segment their markets and to better serve growing applications in the food industry.

'Our industrial ice generators that produce 20-50 tonnes of ice per day are already solely distributed by Grasso Products limited, our sister company. They have done an excellent job so far of supplying larger machines to UK ports and food factories' GENEGLACE says. 'GT Refrigeration will have the responsibility to develop our markets for smaller ice generators and packaged units from 0.35 to 20 tonnes, with a special focus on growing food applications such as bakeries, meat manufacturing and produce'.

'With thirty years of GENEGLACE experience, Gerald Bishopp knows these markets and our commercial ice makers better than anyone else' they add. 'We trust in his ability to provide technical support to our distribution networks. Such dedicated service is paramount to penetrate the meat processing markets which are typically served by companies with strong mechanical expertise rather than refrigeration'.