3 November 2015

Gram and Hoshizaki make brand announcement

Hoshizaki Europe and Gram Commercial have announced that, with effect from 1 January 2016, both companies’ sales networks will promote and sell both original brands.


The move is intended to improve the brand position across all Hoshizaki Group companies and remove any potential ambiguity within the European marketplace.


Hoshizaki’s well known ice makers, bins, dispensers and sushi cases are mainly manufactured in Telford, in the UK. Gram premium refrigeration equipment, including commercial cabinets and counters, bakery and process equipment, is designed and manufactured in Vojens, Denmark.


Both sales networks will offer the Snowflake refrigeration range. Meanwhile, Hoshizaki’s Ecostandard refrigeration range will be phased out.


The decision was recently announced at the HOST exhibition on 23 October to allow for a short transition period until the official start on 1 January 2016.




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