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Global ac market to hit 78.8 million units by 2015

THE global market for air conditioning systems is expected recover from the recession and a fall in growth and reach 78.8 million units in volume sales by 2015.
According to the report called 'Air Conditioning Systems: A Global Strategic Business Report', growth in the short to medium term period will be driven by factors such as focus on energy efficient air conditioners, growing replacement needs and rising demand from developing markets.

The report produced by Global Industry Analysts, Inc. said: 'Hope in the form of government driven focus on energy efficiency injects optimism among air conditioner manufacturers, as it promises to drive demand for energy efficient air conditioning systems such as inverter based air conditioners in the upcoming years'.

The report said a major factor which is expected to steer the market in the next few years is the rapidly growing replacement need, particularly in mature markets such as the US and Europe. Given the growing focus on energy conservation, the demand for replacing old air conditioning systems with new energy efficient models will be on the rise. Replacement demand is also generated by the consumers' need to replace their existing air conditioning systems with quieter and more feature rich air conditioner models.

Asia-Pacific continues to be the largest regional market, having accounted for a share of about 49% in the total volume sales generated for the year 2009. Growth in Asia-Pacific is fuelled by factors such as rise in urban population, cushioned impact of the global recession on regional economies, favorable job market and rising per capita incomes in countries such as China and India.

By product, the room air conditioning systems market- has been the largest market segment for air conditioning systems, contributing a share of about 80% in the total volume for the year 2009. The report said low-cost feature and ease of installation and maintenance adds to the attraction of room air conditioners, driving its increased sales.

The report highlights the demand estimates and projections in volume sales for the global air conditioning systems market by product segments, such as, Room Air Conditioning Systems and Packaged Air Conditioning Systems across geographic markets such as US, Canada, Japan, Europe, Asia-Pacific, Latin America, Middle East and Africa.

To get the report click here

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