Product visibility is crucial in food retail. Still, freezer doors are indispensable for efficient refrigeration, particularly in the frozen food section of supermarkets. To ensure that they do not restrict customers’ view too much, freezer door material and the design are very important. Here, SCHOTT Termofrost Slimline sets a new standard for food retailers. Launched by Schott at Euroshop 2020, the new glass door solution is now featured in the European stores of a major food retailer in 7,000 new door systems.
'The popularity of frozen foods has increased significantly, especially in the last year. That’s why food retailers are taking a closer look at their frozen food sections. They want to improve their customers’ shopping experience, while reducing their energy costs and the carbon footprint of their business,' explains Dietmar Nilles, food display sales manager at Schott.
Schott Termofrost Slimline allows food retailers to do exactly that, promoting both sales and sustainability in supermarkets. Its slim glass door frames increase the freezer display area by 7%, by reducing view restriction caused by the frame profiles by half. As a result, they provide customers with a clear view of the display and better orientation in the frozen foods section.
At the same time, the transparent glass door system requires 40% less energy. Compared to conventional systems, this makes them significantly more efficient, more sustainable, and less expensive to maintain. Furthermore, they provide an elegant, aesthetic design and make for an inspiring shopping experience.
'We think that improving visibility and orientation on the shelves and achieving greater sustainability will become increasingly important in the food retail sector in the coming years,' says Mr Nilles. The triple-glazed passive doors use low-e panes and warm-edge technology to reduce heat transfer through the glass door into the freezing compartment by 25%. They also feature a special coating on the inside that prevents the glass doors from fogging up.
Schott Termofrost Slimline can also be customised to match existing store designs. For example, frame's colours can be adapted and the door can be constructed in a conventional design or with full glazing up to the top corners of the freezer cabinet.
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