L-r: Panasonic Heating & Cooling Europe CEO Hiroshi Komatsubara; FC Barcelona president Joan Laporta; Panasonic Heating & Cooling Spain country manager Marc Díaz.
Part of the sponsorship programme associated with the future Spotify Camp Nou, this agreement will see Panasonic Heating & Cooling Solutions provide more sustainable heating, ventilation and air conditioning solutions, with air purification (using nanoe X technology), and latest generation heat pump systems for each space in the refurbished blaugrana home. Furthermore, high-precision heating, ventilation and air conditioning equipment will be used in the technical areas, such as rooms containing the servers and broadcasting games, where device reliability and quality are essential.
This is also an opportunity for the sponsorship programme developed specifically for Espai Barça, one of the most important projects in the Club’s history, which has provided a platform full of new opportunities for both companies that directly target consumers (B2C) and those focused on the business sector (B2B), making the most of FC Barcelona’s global prestige and outreach.
Espai Barça is a project in the world of sport and entertainment, which includes the refurbishment of the iconic Spotify Camp Nou, which is set to become the best sports complex located in the centre of a major city, providing comfort for every one of its almost 105,000 spectators. Every space in the new stadium will be fitted out with Panasonic solutions, providing the highest possible comfort, energy efficiency, and highest quality interior air, as well as offering innovative and high-quality solutions for heating, ventilation, air conditioning, and air purification.
FC Barcelona president Joan Laporta said: “The alliance with Panasonic demonstrates the Club’s willingness to equip the Spotify Camp Nou with the highest quality technology in the market, with the comfort of every member and fan visiting the stadium in mind so they can enjoy a match day in the refurbished installation. This agreement with Panasonic will mean every space is as comfortable as possible for the best possible enjoyment of the matchday experience”.
Panasonic Heating & Cooling Europe CEO Hiroshi Komatsubara said: “Panasonic is proud to be involved in this new FC Barcelona project, which will inevitably become a global benchmark in infrastructure. Moreover, in line with the Club’s commitment to sustainability and energy efficiency, Panasonic contributes to the new stadium’s design with its most innovative heating, ventilation, and air conditioning solutions. Using cutting-edge technology, these systems ensure comfort, high indoor air quality, and low CO2 emissions, marking a new era for major facilities in progressive cities worldwide.”