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Embraco launches rebrand

Embraco has rebranded to reflect its evolving strategyof a future built on integration and synchronisation of products, which combines efficiency and data intelligence, besides exploring the brand's full potential to be recognised as a complete solution provider.

“This new positioning comes to reinforce our usual capability to anticipate the customer's needs through smart products, as well as our pioneer in variable speed technology and natural refrigerants,' explained Nidec Global Appliance’s president, Guilherme Almeida. 'But more than that: it reflects our commitment and solid plans for the future, including launches that incorporate components synchronisation, added to a wide range of compressors and condensing units for household and commercial refrigeration. This strategy will sustain our goal of doubling the net sales in 5 years.”

Another part is incorporating connectivity to its portfolio. “We are raising the bar and cracking the code in our segment, by translating all our expertise to reach higher performance results in the applications, giving control and easier implementation for our customer's challenge,” Guilherme said. 

According to the president, there is also a robust plan connected to the refrigeration market demands, in a scenario of climate change and stricter environmental regulations. “We are strategically engaged in pushing the limits of energy-saving, always adding miniaturisation and noise reduction as our drives in research and development,” he explains. “Beyond maintaining a sustainable approach, we want to continue offering a high level service and the best payback time,' said Guilherme. 

Embraco brand has eight research and development centres and more than 500 engineers, whose work is linked to a global structure. 

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