EDF launches campaign to inspire girls into science

New research published today (29 September) by EDF Energy (YouGov figures) has revealed that 32% of girls in the UK aged between 11 and 16 do not think they are clever enough to become a scientist.

Despite this, however, science is named as one of the subjects that girls most enjoyed (28%) and performed best in at school (38%) over the past academic year

The study findings have been released to mark the launch of a new programme by EDF energy called #PrettyCurious. The campaign aims to change teenage girls’ perceptions of science and inspire them to pursue science-based careers

Many girls are not taking their passion and aptitude for science-based subjects beyond school and don’t see its relevance to their careers, with boys the same age five times more likely to want to pursue a career in engineering (20% compared with 4%).

In addition the report revealed that girls are unsure about what they can do with a science qualification (17%); they feel they are too creative to go into science (15%); and they believe companies who employ scientists would prefer to employ men (13%).

According to the research, young girls also have a lack of visible role models, with less than one in three (29%) knowing a female relative, friend, family friend or other women that work in a science and engineering-based job. Within their wider sphere of influence, the girls surveyed primarily named males when asked to name an inspirational scientist, with only Marie Curie (12%) and Rosalind Franklin (1%) featuring in the top ten, after Stephen Hawking (21%) and Albert Einstein (18%).

In response, EDF Energy is working with biochemist, wild animal biologist and TV presenter Liz Bonnin; Florence Adepoju, cosmetic scientist and founder of makeup brand MDMflow; and Jenny Griffiths,  computer scientist, founder and ceo of fashion app SNAP Fashion; as well as its own employees, to provide inspirational role models for young girls in the UK

Fiona Jackson, Head of Strategic Resourcing at EDF Energy, said: “Science and engineering is for anyone who is curious about the world around them and how things work and who enjoys working collaboratively and creatively in a team to overcome a challenge. Our #PrettyCurious campaign will inspire girls to consider a science-based career and help to improve their career options.”

The #PrettyCurious programme will also inspire teenage girls by creating hands-on experiences and EDF Energy will pilot a series of events across the UK later this year. These one-day sessions will challenge young girls to create a life-size ‘smart’ bedroom using ‘Littlebits’ electronic kits. A digital version of these sessions will also be available for girls to access at any time from the #PrettyCurious microsite and workshops will be held at EDF Energy’s nuclear power station visitor centres across the country.

A film about the campaign will also launch online and in cinemas across the UK later this autumn.

For more information visit




Already Registered?
Sign In
Not Yet Registered?

Coronavirus industry update

UPDATED 22 April: In response to the Coronavirus pandemic, manufacturers, wholesalers and distributors are issuing statements regarding their operations as the situation evolves. The most up to date information from each company is listed below and ...


High temperature CO2 heat pump increases hot water efficiency

Mitsubishi Electric has announced the launch of a new commercial heating system running on CO2 (R744) to deliver hot water up to 90°C and help businesses increase the efficiency of hot water production whilst significantly reducing their carbon ...


Fridge Freezer Direct Introduces J & E Hall's range of Cellar Cooling

Reliable and energy efficient, the JCC range of cellar coolers are designed to be used in wine and beer cellars above or below ground.