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28 May 2015

Danfoss and Climate Center launch Optyma Plus promotion

Danfoss and Climate Center are launching a major summer campaign promoting Optyma Plus New Generation condensing units.

The promotion entitled ‘Quietly Efficient’ will run through all 48 Climate Center branches and goes live on the 1 June. In addition to on and off-line marketing measures supporting branch staff, engineers and end users, the promotion offers buyers of an Optyma Plus  New Generation condensing unit 50 per cent off the rrp of either an AK-RC 101 or AK-RC 103 remote controller. The promotion runs until the 28 August this year.

Business area director at Danfoss, Paul Szyszczak, said: “The promotion may lead with a Quietly Efficient message, but we’re confident it’ll make a big, big impact on sales of Optyma Plus New Generation ‘plug and play’ condensing units and the Optyma Control through Climate Center. The Optyma Plus range has already found favour with many engineers and their customers due to its 25 per cent reduction in noise output, increased energy efficiency of 20 per cent and ease and speed of installation - typically cutting onsite time in half. Together with the special offer on remote controllers, we believe this is an exceptional campaign and one which will be warmly welcomed by engineers and their customers alike.”

The Quietly Efficient promotion, which includes point of sale materials, promotional items, and online campaign, has been created for Danfoss by customer experience company the Purple Agency.

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