The business has been granted UK trademarks for both the name ‘Coolair’ and its blue logo featuring the phrase: ‘Coolair: Your Comfort Zone.’
The company, which is headquartered in Manchester, with offices in the Midlands and Maidstone, says the move is part of a wider strategy to cement their reputation and remove confusion from the marketplace.
John Otterson, managing director of Coolair Equipment said: “Over the last 40 years Coolair Equipment Limited has built up a solid reputation of which we are incredibly proud and we wholeheartedly welcome the decision by the Intellectual Property Office, to recognise our claim.
“In recent times we have experienced confusion in the marketplace, because of companies trading using the Coolair name. The granting of the trademark is the first step in clearing up this confusion, and protecting our reputation, our staff and our customers for many years to come.”
The business originally lodged its trademark request in 2018.
Mr Otterson added: “As a values-driven business, it is imperative that we protect our name so it is only associated with the Coolair Equipment Limited ethos.”