6 September 2005
folder [featCategs]
BAC staff recruited as Mitsubishi denies direct sales rumours
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FOLLOWING last month's exclusive in ACR News that
Mitsubishi Electric had terminated its distribution deal
with BAC, the Japanese manufacturer has again
denied that it is to go direct.
'We still see great value in providing a choice to our
customers in the way they do business with us and
contrary to the current bout of rumours, Mitsubishi
Electric is not looking to go to 100% direct sales,'
maintained Mitsubishi Electric commercial director,
Chris Harthman.
The termination of the distribution agreement with
BAC leaves Mitsubishi Electric with two nationwide
wholesalers (Dean & Wood and Kooltech) and a sales
agent (ACS), in addition to its own direct sales network.
The apparent demise of BAC has seen Mitsubishi
Electric recruit virtually all of BAC's sales, sales support
and after-sales support staff, including BAC's
managing director Gary Caine and former sales
director, John Stockton.