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BAC staff recruited as Mitsubishi denies direct sales rumours

FOLLOWING last month's exclusive in ACR News that Mitsubishi Electric had terminated its distribution deal with BAC, the Japanese manufacturer has again denied that it is to go direct.
'We still see great value in providing a choice to our customers in the way they do business with us and contrary to the current bout of rumours, Mitsubishi Electric is not looking to go to 100% direct sales,' maintained Mitsubishi Electric commercial director, Chris Harthman.
The termination of the distribution agreement with BAC leaves Mitsubishi Electric with two nationwide wholesalers (Dean & Wood and Kooltech) and a sales agent (ACS), in addition to its own direct sales network.
The apparent demise of BAC has seen Mitsubishi Electric recruit virtually all of BAC's sales, sales support and after-sales support staff, including BAC's managing director Gary Caine and former sales director, John Stockton.

The IOR Annual Conference – a conference on-demand

Delegates to the IOR Annual Conference taking place from 21 to 22 April will get the chance to access the event live and all sessions and recordings for up six months afterwards providing fantastic value and allowing anyone registering for the event ...

  01-Apr-2021

North East Data Centre Hub expands

Following a highly successful launch event in February, the North East Data Centre Hub has announced its second industry gathering, taking place on 23 April 2026 in Newcastle. This not-for-profit initiative, founded by a consortium of regional ...

  07-Apr-2026

F&R Products Ltd - the Trusted UK Industrial Refrigeration Specialist

F&R Products Ltd, a leading UK supplier of industrial water chillers and refrigeration solutions, continues to support businesses across the UK and Ireland with reliable, energy-efficient cooling systems and expert technical support.
  23-Jan-2026
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