The partnership follows APP Wholesale’s acquisition of Ultimate Renewables Supplies, already a Samsung partner in the heat pump space, and marks a strategic expansion in both companies’ heat pump capabilities. Samsung’s full portfolio, including Monobloc units and hot water tanks, is now available through APP’s established distribution network.

Samsung’s Distribution Heating Account Manager, Aimee Holloran, added: “Our long-standing work with Ultimate Renewables laid the groundwork for this move. Now, with APP Wholesale’s expanded reach, merchants across the UK will benefit from increased access to Samsung’s products, support and training.”

The agreement is designed to strengthen Samsung’s presence in the UK heating sector, with a focus on providing a reliable supply and technical expertise to trade businesses navigating the transition to greener heating technologies.